TARGET AUDIENCE/PRODUCTS

Why target college students, they don't have any money?

Answer: College students account for nearly $200,000,000,000 in purchases annually.

Why is the student market a very profitable one?

Answer: The student market encompasses individuals primarily from the ages of 18-24+. Individuals who are adults and make the majority of their purchases on their own are a very viable market. Most of them have part-time jobs that allow them to buy products and services that would benefit them. It is during this time that young consumers formulate their loyalties towards certain brands and products.

What type products and services do you offer?

Answer: We offer a variety of tools that focus on reaching college students. To learn more about us read our profile and site overview sections.

How can we figure into your college marketing plans?

Answer: Clients use our services to test a new market for product exposure and results. See if college students respond to the clients advertising and promotional product or service. NAM can also expand your advertising market and increase sales by aggressively postering in other target market cities.

LOCATIONS

Where do we poster on campuses?

Answer: When we poster campuses, we pepper them with your message and advertisement. Areas for posting are bulletin boards, common areas, cafeterias, near the libraries, dormitories and around the campus.

What areas in a city do you cover?

Answer: We cover downtown and heavy traffic areas as well as the outskirts of these cities including on street poles and areas accessible to general consumers.. We'll work with you to deliver the best advertising at the best rates possible.

Number of locations per campus?

Answer: The number of locations varies from campus to campus. We have a recommended sampling list provided in our media kit.

How often are boards cleaned off?

Answer: It depends on the campus and the location on the campus. Some campuses are cleaned weekly, bi-weekly, monthly, etc.

List criteria for evaluating school's take-one/poster potential.

Answer: The client dictates which campuses would be a take-one/poster potential. It would depend on your target list of schools. Every client has a specific target audience (i.e. age group, major or area of the country etc.)

Can vendor provide competitive environment @ schools?

Answer: Yes.

Do you have any strong geographic territories?

Answer: All geographic territories are strong and this has been demonstrated by the responses of our existing clients.

All client test programs are performed in the New England territory: Maine-New Hampshire-Vermont-Rhode Island-Connecticut-Massachusetts. (Discounted Regional Rates Apply)

MONITORING

Who supervises program and what's their position in the company?

Answer: Marc D. Sorel - National Marketing Director/NewAge Marketing, Inc..

Who manages reps. and were is he located?

Answer: Marc D. Sorel - He is located in East Providence, RI.

Communication channels - what voluntary feedback on program is given, by vendor and reps?

Answer: There is a constant communication channel on a daily and weekly basis between the managers and the reps. The field agents give feedback on programs and report the progress for each of the postering clients. And, every month we send out a monthly newsletter. There is no direct channel of communication between the vendor and the individual reps. However, we can provide evaluation reports to our vendors upon completion of campaign.

Describe our complete quality control function.

Answer: The most important concern of our clients is regarding fulfillment or quality control. That's why we have several levels of quality control:

1. Shipping receipts

2. Nationwide Warehouse Affidavits

3. On-Campus Affidavits

4. On-Campus Wave Photos*

*Client will have to pay for the initial cost

EXPERIENCE/COMMITMENTS

How are you different from your competitors?

Answer:

• We focus solely on college marketing and recruiting. Our Prices Are the Very Best.
• We are the oldest and MOST Experienced Full-Service College Marketing Company.
• We know and Truly Understand College Students by Involving ourselves with Them on a Daily Basis.

Length of time company in business and how long postering?

Answer: We have been promoting college marketing campaigns for over 4 years.

For what clients have you previously run programs (postering and other)?

Answer: Our clients are companies that market and sell products to college students, companies that recruit college students and the advertising agencies that represent them. A sampling of some of our clients are listed below.

New England Board of Higher Education
Audubon Expedition Institute
American University of The Caribbean
Student Conservation Association
Williams-Mystic
Okemo Mtn. Ski Resort
Ascutney Mtn. Ski Resort
American Skiing Company
Sno-Search
BEWI Productions
Ernst & Young LLP
American Diabetes Association
Media-One
Varian
TJ Maxx
Unites States Marine Corps
Complete Communications
StatSoft
Rent Net/Move.com
MicroMash
Boston Globe
TerraShare.com
CSA
AIU
YellowCabShoes.com
etc.........

How many postering programs are you currently running? What clients and products?

Answer: Varies Semester To Semester

How many schools?

Answer: It varies from client to client.

How many reps?

Answer: We have over 100 agents and the number of agents involved in any one campaign varies from client to client.

What are your reps credentials?

Answer: All of our agents are full-time professionals and their experience ranges from 5-25 years.

Compensation (flat rate/commission/both?)

Answer: Flat Rate/Fixed Fee

How many others will they run simultaneously to our campaign?

Answer: It depends on the time of the year. We run approximately 5-25 other postering clients simultaneously.

Do they work exclusively for vendor?

Answer: Our agents/reps are exclusive to our clients.

Is the rep's compensation level the same for each client?

Answer: No

Total reps for program and total schools per rep and geographic territories?

Answer: We have over 100 reps and they are broken down into several geographic territories. Our agents have anywhere from 5-50 campuses each that they are responsible for. It varies on the area.

What client references can you provide?

Answer: We pass the savings along to our clients by working directly with our clients. Please refer to client banner sponsorship ads at: http://www.collegemarketplace.com for references. In addition, we have other reports that substantiate that we have done the work. Other references available upon request.

What are your companies capabilities and client/product histories beyond take-ones for the following direct sales, on-going rep programs?

Answer: We are presently executing newspaper placement both print and online buys, targeted internet student consumer web site advertisements, college magazine sales, direct promotions, distribution bulk drops for catalogs, magazines, and brochures, mousepad and postcard distribution with client supplied advertisements, College expos etc.

How do you provide proof of campaigns you operate?

Answer: We like to make all of our clients to feel comfortable in terms of the services we provide. Tear Sheets are provided for newspaper placement ads and wave photos are provided for college postering and flyer promotions along with a comprehensive Campaign Completion Data Sheet.

DISTRIBUTION

Is postering legal?

Answer: Yes

Are you aware of respective school requirement/approval process?

Answer: Yes

What are the sizes of posters you can poster?

Answer: We can poster all different sizes of posters. We recommend 11’ x 17’ or 8.5’ x 11’. We accommodate other sizes as well but rates may vary depending upon size and weight. Design of teh poster should be eye-catching. We have contracted designers and printers that work together with us to give you the absolute lowest price in terms of design and printing.

Who posters our ads?

Answer: Our Advertising Representatives are responsible individuals who are in charge of several campuses at once and/or one particular city. Our Advertising Representatives work for our clients to give them the absolute best service and quality possible. They are responsible individuals with 15+ years experience. These aggressive business minded individuals want your campaign to be a success.

What is the timing of your dual wave material distribution?

Answer: Generally for most clients, we distribute posters on a weekly basis. However, this could be adjusted according to your needs. Depending on the area, we do a consistent routine maintenance check and follow-up visits to make sure that everything is in order, uncovered, reposted,etc...

What type of shipping process do you use?

Answer: We employ all of them. Depending on the situation, we utilize each one to best suite our client's needs.

RESULTS-RESULTS-RESULTS

What are your projections for response rate?

Answer: This varies by client. Variables include the time of year, the quality of the poster, the quality of the creative; and the incentives behind each postering campaign. We have had anywhere from 1%-25% response rate depending upon the number of pieces distributed.

Can you provide monthly results/tracking by school?

Answer: Yes. However, the client must be willing to code each school's applications or make sure that in the application it requests the applicant's school, how they saw promotion, school URL, student e-mail address, etc.. that they are attending.

PAYMENT STRUCTURE

What does it cost to place ads in college newspapers across the US?

Answer: There are approx. 2,000 college newspapers in the US and if you wanted to hit every one of them with a full page ad, it would cost about $1.5 million dollars. We have options that are far less expensive that produce maximum results. Consult a NewAge Marketing, Inc. Representative for complete details by calling 401-431-0771 or to us.

Is there a minimum order for campus postering?

Answer: Yes! NAM requires a minimum of a 1000 posters per campaign with a minimum of 25 posters per campus.

What are your advertising and marketing rates?

Answer: We list rates for most programs. However, some rates have to be confirmed upon specific campaign request, i.e. newspaper inquiries, online advertising, postering. All currency is in US Dollars –USD.

Do our prices include shipping & handling and printing?

Answer: No. Our prices are separate from shipping & handling, departmentals, storage and processing to send your posters to our representatives. Printing costs are done at the negotiated cost. Our rates are most competitive. Our Full-Service contracted vendor can print in both color and black & white. Let us know specifically what you are looking for. All posters are shipped directly to NewAge Marketing, Inc. Headquarters at 50 Sutton Avenue, East Providence, RI 02914. For a nominal fee including postage, we coordinate entire aspect of campaign, sort posters according to number of specified waves, package, and resend the posters directly to our reps.