NewAge College Marketing seving your collegemarketing needs
Site Overview of Target Marketing to College Students

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NewAge Marketing Inc.
50 Sutton Avenue
East Providence, RI 02914
p. 401-431-0771
f. 401-431-0774

NewAge Marketing

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Welcome to NewAge Marketing. We hope you will take a few moments to look over our site to explore all of the exciting innovative tools we have at our disposal to completely promote your company or the companies you represent and their products for target marketing college students and youth.

Since 1996, NewAge College Marketing has been on university and college campuses promoting companies just like yours with a staff of full time representatives. A commitment to quality service has made NewAge College Marketing the leader in reaching students at two-and four-year universities and colleges through a variety of mediums.

Our marketing concept is basic yet very effective. It is our mission to provide our clients with professional, effective, cost-efficient marketing and distribution services which generate national and or regional product exposure and recognition, resulting in the success of the campaign.

“When excellence means everything,” Fortune 500 Companies, National and Regional Advertising Agencies, Academic Institutions, and Destination Resort Areas turn to our acclaimed marketing services.

What will NewAge Marketing do for you? The answer to that question is simple! We offer our clients years of knowledge in the marketplace of target marketing to youth and college students, innovations to enhance business, efficient cost control measures, effective marketing services, the fastest turnaround and most importantly, the personal attention that your campaign deserves.

WORK ’DIRECTLY’ WITH NEWAGE TO SAVE PRECIOUS DOLLARS WHILE ENSURING THE SERVICE AND QUALITY DESERVED AT A MORE AFFORDABLE PRICE!

It is our desire to work with your agency or company to promote many products and services to a specified target market including but not limiting: consumer goods, how to books, travel, test prep courses, new movies, event announcements, job interviews, recruitment dates, and university programs, etc...

College Marketing Overview

College Students

  • The Economic Force
    of the Next Generation!
  • Students are the Professionals
    and Leaders of Tomorrow
    with Mass Purchasing Power TODAY!

Comments from Recent Clients

“The NewAge approach to college marketing delivers results by utilizing both electronic and printed media. Moreover, NewAge Marketing is one of the few consistently reliable and cost-effective college marketing devices available.”

Campus Postering
& Flyering
College Newspapers Print & Online
College Website
Distribution
Bulk Drops
Don't Hesitate...
Call Your NewAge College Marketing Representative TODAY!
(401)431-0771
FAX (401)431-0774

 

 

 

 

 

 

 



Chart showing student purchasing power to demonstrate Effectiveness of Target Marketing

 

Site Overview:

NewAge Marketing, Inc. – The College Marketing Authority Specialist - is a college media planning and college media marketing placement company that develops and executes college advertising campaigns that integrate several college media channels specific to your specified target market. We specialize in the college market.
Let us help you reach college students through print advertising in college newspapers, online advertising, postering, flyering, direct email, events, distribution bulk drops, and other media channels.

Our goal is to reach your specific college marketing goals and objectives. We also strive to educate you on special college advertising strategies that will save you time and money.
If you want to reach college students, then NewAge College Marketing, Inc. is the college media agency for you. Allow us to use our outstanding personal service to help you reach the college market today! Please look through our updated Media Kit to see what we can do for you, or for more information click here to request more information.

About NAM

NAM is a national strategic college marketing and college media advertising company attuned to reaching and securing the elusive college market for you. Our goal is to provide you with an effective, efficient, and personalized college media marketing plan tailored to your goals and objectives. Our vast experience, combined with an accessible staff an assigned account executive especially for your account, results in the most successful college marketing and college media packages available to meet your target marketing needs.

The essence of NAM is college media and how it can be used to help your business/agency or company profit via the college market. When it comes to college marketing, NAM is well above and beyond the competition because of our intuition, knowledge of the college scene, experience and extensive strategic partnerships.

As a client, you have unique needs for your college marketing campaign. We go above and beyond to assure that your promotion is successful.

The Client is our #1 Priority

NAM is synonymous with college media marketing because that is all we do; managing college media, and only college media.
We are enlightened and wise to the ways of the lucrative, yet extremely elusive college market.

HOW? Years of experience and client time tested marketing campaigns. Our unique research, intuition, experience, knowledge of and commitment to understanding the college scene is truly your ultimate benefit. We take the guess work out of collegiate promotions by not reinventing the wheel but rather expanding upon past successful promotions that meet your advertising requirements of reaching out to college students and youth.

NewAge Marketing, Inc. has the following College Marketing has the following to offer:

  • Fast, efficient & knowledgeable employees.
  • Nationally recognized advertising partners.
  • Representation of virtually every college and university newspaper nationally.
  • Placements from coast to coast (including HI, AK, and Canada).
  • Unique college ad placement campaigns that will exceed your college advertising goals.
  • Knowledge of a unique marketplace and how to communicate with that market.

We are distinct from our competition due to our strategic partnerships and hands on experience within the field as a DIRECT COLLEGE MARKETING COMPANY (No Middle-Man-Saves You Considerable Time and Advertising Dollars). We have developed close working and personal, long-term relationships with our clients and strategic partners. We treat your campaign as we would if we allocated the budget ourselves, not as an outside agency. What's important to you is important to us. Our ultimate success depends on your college marketing campaign success.

 

 

The Lucrative College Market

Why is it important to reach college students?
With over 15.6 million U.S. college students collectively spending $268 billion each year, the college market is a truly important consumer group for marketers to look into. Young adults (college students) become most familiar with brands during their college life. In this case, it is vital for marketers to grab their attention and immediately begin developing ongoing, lifelong relationships with these students. This is target marketing at its best.

College students have an average of $287 per month for discretionary spending for everything from food to beverages to cell phones to vacation travel to CDs and DVDs, etc…. However, student consumers have not yet formed meaningful brand loyalties. Therefore, It is essential for advertisers to reach students during their college years, while they are still developing their brand loyalty relationships and buying habits.

College students will be the next group of highly educated and highly paid skilled individuals in the workforce. Young adults ages 18-24+ comprise 24% of the nation’s population. While in college, students are just beginning to make their own decisions about what they want and how to spend their own money.

The college market is a large segment that consumes a mass variety of college media, college marketing promotions. Nine out of ten students surf the web every day and spend an average of $330 annually on online purchases. In addition, over 90% of students read their campus newspaper on a regular basis. Such student consumers are utilizing media differently than any other segment of the market. Therefore, college newspaper advertising would be just one of the ways to meet your college marketing needs.

The college market is a constantly evolving and expanding group of individuals, and it is important for advertising marketers to have the knowledge to provide them what they seek. NAM has the professional expertise and professional college marketing experience to help businesses reach students during this pivotal time when they are developing lifelong brand preferences and attitudes.
(Sources: Roper CollegeTrak, Student Monitor, U.S. Bureau of the Census 2000

Such Statistics are consistent with the ever-expanding 18-24+ year old college market:

  • Young adults (18-24+) are estimated to exceed 40 million and comprise 24% of the population (Source: U.S. Bureau of the Census 2000)
  • Students are highly transient, changing addresses an average of 2.3 times annually (Source: FreeDrive)
  • Women will comprise 59% of total college graduates and control 60% of the wealth in the United States by 2010. (Source: Simmons Market Research Bureau & MarketReseach.com Report)
  • 33% of students say they’ve purchased something directly from seeing an online ad (Source: Harris Interactive)

College Print & College Newspaper Advertising College Newspaper Advertising is an Effective College marketing Tool for Target Marketing of college students

College newspapers are among the top 3 resources in the college community for consistent news, entertainment and student information. Campus newspapers reach over 12 million students conservatively, and have the name recognition and student readership to help build brand awareness and positioning for your companies products/services recruitment needs or educational programs.

Students find college newspapers an extremely useful and reliable source of information noted. According to Student Monitor-a research firm, college print newspapers have a 90% readership on a weekly basis, and five out of ten students read their campus paper daily. As you can see, your college newspaper advertising dollars are well spent.

College newspaper advertising is always timely and is useful for businesses to post announcements, visits to campus and other time-sensitive recruitment and tabling events, as well as general branding.

Each student newspaper has knowledge of its target audience and is one excellent source for students to get news and information relevant to their campus, albeit expensive.

College students are constantly experimenting and looking to purchase new products. Newspapers are a great advertising medium vehicle to introduce a new product or service into this ever expanding marketplace. Newspapers and college classified ads create awareness about a product or service. Advertising in college newspapers is a great way to build a positive brand image and develop brand loyalty in conjunction with additional traditional college marketing mediums including but not limited to; campus postering – campus flyering – college newspapers online etc…

College Marketing Traditional Media

The elusive and expanding college market consist of over 15.6 million college students roaming their college campuses every day. Traditional college marketing and advertising media had proven to be the #1 effective and cost-efficient way to market to these students. College marketing traditional media includes:

College Marketing Traditional Media (CMTM) allows you as the client to reach a large number of students in a highly visible manner as they go from classes, school activities, sporting events, lectures, and other school programs. This college media is placed and/or distributed in areas of high student traffic such as classroom buildings, cafeterias, mail rooms, student union buildings, faculty departments, dormitories, and sporting events via on campus cork bulletin boards. Specific campus areas and buildings can be targeted to best reach your desired student demographic base.

CMTM advertising is client proven #1 medium in reaching the entire student campus population.

 

 

Quick and Helpful Stats You Should Know

  • 54% of youth women say that a Free Sample is the best way to get them to try a new hair and skin care product
  • Over half (57%) of teens become most interested in cars by watching car advertisements on television
  • 84% of young adults have made at least one purchase online in the past year.
  • College students spend about $13.5 million on groceries per year
  • The average college student has about 11 hours per day
  • 81% of college students hold paid jobs
  • College students spend an average of 10 hours online in a typical week
  • College students spend $945 million annually on video games and consoles
  • According to a study 64% of teens feel that humorous ads resonate the most
  • 69% of students download music from the internet
  • 85% of young adults play music while studying
  • 95% of young adults utilize their home telephone line most when communicating with friends and family

Statistics provided by Campus Monitor - Research.com

 

NewAge Profile, Individual College Marketing Attention:
Effective, successful, strategic media, marketing services and promotions for college advertisers. NewAge Marketing, Inc. is America's premiere full-service college marketing firm solely focused on reaching and influencing America's college students.

Online Advertising:
http://www.CollegeMarketPlace.com NewAge Marketing Inc., premiere student consumer and informational college web internet site, allowing advertisers and clients the opportunity to cost-effectively advertise and market your products and services to millions of students who enter our unique site per calendar academic year. (fifteen million+ undergraduate and graduate students.)

Campus Postering:
College campus postering and promotions placement professionals. On-campus postering, poster, flyer and flyering distribution is one of the most cost-effective and economical services available to reach the college student market. NewAge Marketing, Inc., is the most experienced full-service college advertising company nationally.

Newspaper Placement:
College campus newspaper advertising placement specialist and leader in college media marketing services, representing and tracking over 1800 college newspapers with a circulation exceeding five million on a regional and national level. (demographic & psychographic data, school type, degree programs, enrollment, & financial information.)

College Newspapers Online:
College newspapers on the Internet and Web reaching over 1.5 million students nationally. Internet targeting, placement, production, and tracking: college-targeted Internet advertising and advertisements made simple, efficient & effective. College newspaper sites, college-targeted Internet sites, and demographically-targeted web sites are now within your reach.

"Take One" Ad Displays:
AXtion ADRAX (NAM ORIGINAL) college campus marketing & advertising promotions on campus fulfilled with Take-One distribution on local, regional, national college, university campuses, providing clients with the highest quality, professional college distribution and media marketing services nationally.

Media/Distribution Map:
National, regional, local college marketing, and distribution services. Nationwide leader for college campus advertising: college, university marketing & advertising placement network of field professionals providing effective, cost efficient, college marketing and media placement services which generate national product exposure and recognition.

Academic Listing:
College marketing campaigns listing of college campuses nationally, regionally, and locally, featuring geographic regions including state and number of college campuses within each state. College campus postering and flyering, college newspapers print and online,college web sites, Take-One advertisements and catalog and magazine distribution bulk drop campaigns apply per listing.

Contact Information:
For a free quote or quotes or information on college campus marketing and advertising programs and placement services for postering, college newspaper placement, targeting, media, production, web sites, college-targeted Internet advertisements, postcard,and mousepad programs.

MousePAD-vertising:
Free MousePad advertising promotions on college campuses, (MousePAD-vertising tm) is a cost effective innovative new medium allowing college marketing organizations the opportunity to advertise client products and services in locations once restricted. The mousepads are in front of students as they are making decisions about which Internet sites they will visit.

AXtion AD RAX POSTCARDS:
Free Postcard advertising promotions on college campuses. Free Postcard selections for students, faculty, and administrative alike. Enjoy the sexy, artsy, funky & cool advertisements. Students take only the AXtion College Postcards which appeal to them. Each AXtion College Postcard is selected...voluntarily and with enthusiasm. AXtion College Postcards offer a choice new college marketing advertising medium.

Movie Screenings

NAM in partnership with strategic alliances offers and conducts motion picture screenings and other special event promotions for motion picture studios and home video companies. Many corporations have taken advantage of both Corporate and Brand sponsorship opportunities with movie screenings.

Spring Break Promotions

NAM in partnership with strategic alliances conducts on sight promotions for Entertainment and Corporate clients in the major Spring Break Cities in North America .

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