These cards can be a used for a variety of marketing programs to get your message across.
The Coke Card™ blowout promotion for teens, IYDKYDG (If You Don't Know You Don't Go, pronounced ID-ik-ID-ig for those out of the loop.) Coke sent out direct-mail pieces containing five IYDKYDG cards to 1.2 million teenagers, inviting them and their friends to get free phone time and their own personal voice-mail boxes by answering a few questions when activating the card. To get more phone time and more voice-mail usages, kids need only buy a 20-oz. or one-liter bottle of Coke, call in a new PIN number located under the cap, and maybe answer a few more questions, listen to some announcements from their sponsor, or win instant prizes. |