An Offline Advertising Medium That’s Always Accessible
24 Hours A Day, 7 Days A Week

We are sure you know how effective offering free postcards to college students to promote your company on college campuses is, but have you thought about using your college advertising dollars to expose your college promotions in a new and exciting way? NAM College Marketing has your answer.

Free mousepad college advertising promotions on college campuses, MousePAD-vertising (NAM ORIGINAL) is a cost effective, innovative, new medium allowing college marketing organizations the opportunity to advertise client products and services in locations once restricted. The mousepads are in front of students as they are making decisions about which sites they will visit. It is a unique college advertising tool when you are trying provide solid product marketing to college students. MousePAD-vertising along with free postcards, campus flyering and distribution, college postering, college newspapers, etc. are just some of the ways to make your college advertising campaign a success.

Audience Substantial Reach MousePAD-vertising mousepads reach millions of college student internet users each time they log on to the internet in classrooms, school libraries, computer labs, dorms, Fraternities, and sororities, etc.. Making it a successful college marketing tool and service that we provide. Brand Advertising at the Point of Access Promote your Product, Service, Program to millions of eager college internet users at thousands of computer workstations, internet terminals, Student Union Stations, Libraries, Dorm Rooms, etc… College advertising now in what was once generally advertising-restricted environments. Targeted Market Penetration Stand apart from the crowd with this unique college advertising medium. Grab and hold onto the attention of curious college internet users before, during and after they log on to the Net for an entire Academic Calendar Year (August 15-June 15)-(June 25-August 14, Summer Session).

Some unique college marketing examples of the type of college advertising tools to use when marketing to college students. Use the left navigation menu to learn about collegemarketing tools you can use in your next college advertising campaign such as free postcards, poster distribution, college newspapers, and many more.

Dominant College MarketPlace Penetration

MousePAD-vertising mousepads promote select client web sites 24/7 for the duration of the academic calendar year where students access the web. Top Quality Design and Production unmatched by any other in the industry delivers your valuable message in a unique, and credible manner, featuring advertiser supplied logo, image, text and site description all in a simple to read mousepad ad. It is college marketing at its best!

More MousePad Advertising For Your Buck!!
Unlike Other Companies who display 2-4 Advertisements Per Pad Diminishing YOUR Ad, MousePAD-vertising delivers a Full Mousepad advertisement at competitive industry rates.
View the mousepad pricing page (production costs of the mousepads only). These rates are not guaranteed but estimates and actual rates will be quoted upon request. Click to get a free quote for your next college marketing campaign.

PowerFul Advertising Medium

MousePAD-vertising is distributed to one of the largest and most curious Internet user groups, COLLEGE STUDENTS, at the point of connection. 98% of college students have FREE access to the internet and spend an average of 4 hours a week surfing. Curiosity, Receptiveness, and Willingness make college students and ideal target audience to meet your college marketing needs, creating brand awareness for years to come.

Guaranteed MarketPlace Exposure
Thousands of distribution points nationally secure that your ad will be viewed over and over again. Stolen Mousepads, which we encourage, are replaced on a week to week basis in accordance to the number of waves (# of distributions) assigned by the client prior to the commencement of the college advertising campaign. All Waves are
dependent upon of the Volume of the Order In Direct Relation To The Number Of College Campuses Covered.

Flexibility for our Media Buyers
Flexibility means a lot to the media buyers we work with pertaining to budget, targeting group, or timing. Whatever your specific college advertising needs may be, we strive to make flexibility easy for you. We also offer college marketing services such as delivering your free mousepads and our other college marketing tools, i.e. free postcards, to college students in prime advertising campus locations. Click to learn more.

View our Memo/Mouse Pad Brochure

EXPOSURE ANALYSIS College MousePAD-vertising -4COLOR Impressions TOP 500 Campuses MOST HIGHLY VISITED CAMPUS Computer Centers Average number of computer lab locations per campus 250 Number of days in sponsorship (maximum) x 30 Number of colleges 500 Total number of locations per 30 sponsorship days 250 Total number of samples distributed 3,750,000

 

Budgets:	$1,000- $5,000,000
Targeting:	Campus By Campus Collegemarketing Regional Coverage Collegemarketing National Coverage Collegemarketing Metro Area Specific Collegemarketing
Timing:	Client Identified Lead Time 3-4 weeks prior to Commencement
Design:	7.5” x 8.5” Standard Custom Designs available upon request Multiple Creatives
Added Value Incentives:	College Marketing & College Advertising Research Creative Consultation Tracking Reports School Listing Campaign Specific College Promotional Distributions Give-Away Promotional Pads Faculty College Mousepads Add-On Mousepads

Program Requirements

Estimated Number of College Students Each Month
The average user session is in excess of 1 hour. These numbers are based on independent surveys conducted by schools and library log server reports. This exposure translates into success for your next college marketing campaign.

Repeat College Advertising -
Reaches Approximately 2,400 Students Per Year Per Mousepad
Low-cost, highly visited mousepad advertising is an efficient college marketing medium. Do you want to have the mousepad college advertising medium part of your next college marketing campaign? If so, contact NAM College Marketing to get your free quote.

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Determine Which Media Buy Is Best Suited
To Meet Your College Marketing Objectives

National Buy

 

Metro Buy: Mousepads Per Month/ Per Distribution/Full Run

Note: Listed Prices Include Production of MousePads As Well As
Distribution On Campus.
Note: Prices Listed Do Not Include UPS Postal Shipments To Distribution
Agents Nor NAM
Note: Listed Rates Are Net Of Agency Commissions

Regional Buy
In an effort to accommodate the advertising budget of all clients, advertisers may choose a regional buy based upon a school to school selection criteria: Full-Half-Quarter-Eighth Runs Available.
Please Contact A NAM Youth Marketing Representative For Complete School Listings.
NOTE: Minimum Order of 600 Mousepads Per Order.

MousePAD-vertising Ad Rates: Fixed-Fee

INSERTION DEADLINES

MousePAD-vertising college marketing programs are on a rolling basis.

TURNAROUND TIME
We require 1 week for design approvals from advertisers, 1 week for printing, 1 week for manufacturing, and 1 week for shipping. Approximate Turnaround Time is 28 days from start to finish for Campus Delivery for this type of college promotion.

RUSH ORDERS
Per Approval: Please Add 35% to Total Net. Approximate TurnAround 14 Days from start to finish for this type of college promotion.

DEMOGRAPHICS
95% of college students access the internet on a weekly basis 1. $100 Billion annually is spent on goods and services by more than 15 million college students. NAM College marketing services is the best option for your college advertising dollars when it comes to marketing to college students.

Greenfield Online (1999) Reports:

• 80% of students have credit cards
• 61% of students regularly visit entertainment sites
• 32% regularly visit shopping sites
• 18% regularly visit travel sites
• 62% of those students who have visited shopping sites have made a purchase spending $314 million on various items including but not limited to: CD’s, books, and airline tickets, apparel and concert tickets in the last year alone. (Student Monitor, 1998)

MousePAD-vertising: -A cost-effective, unique college advertising vehicle-
“Allowing Students the opportunity to Act Upon your Advertisement”-

Mousepad samples are available upon request.

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Detailed Art Requirements
Create in a graphic program at 300-dpi resolution. Import information by scanning at 300-dpi, or higher. We do not recommend using low contrast gradients (i.e. Light gray to dark gray), and shadowing on smaller text, which can make the text, look blurry. Place important text logo information 1 INCH in from the edge all around to allow for a “full bleed” print off the edge of the mousepad.

FLATTEN TO GRAPHIC IMAGE-TEXT INCLUDED

SAVE IMAGE
Save image, at final canvas size, above, at 300-dpi, or 5 megabytes minimum, For PC.
Save file as a TIFF, PSD, EPS, or GIF.

TO SEND BY E-MAIL
Compress using: JPG at maximum (12), or WINZIP.

POST AT YOUR WEBSITE FOR DOWNLOAD
Post the graphic for your college marketing campaign at your website for us to download.

SEND IMAGE FILE ON CD OR DISK
We prefer if you send your image at full resolution, saved on CD or ZIP disk. Also send a color copy, or other items for color reference, with notations as to preference for color adjustments. WE RECOMMEND A COLOR PROOF FOR REFERENCE.

LET US CREATE YOUR MOUSEPAD IMAGE
We can also scan your quality photo/logo, or other positive image, add color background text information, for an additional set up charge of $125-$175. Please send a layout for placement and size/type of text & logo information.

USE ONE OF OUR MANY STOCK ART IMAGES FOR FREE
We can insert your logo, or other positive image, and text into one of our stock art images. We have an extensive library of art images available. Let us know what you are looking for and we’ll send thumbnails by e-mail for your review.

IF YOU REQUIRE FURTHER ASSISTANCE, PLEASE FEEL FREE TO CONTACT US.

For a FREE quotation on MousePAD-vertising CLICK HERE.

Download Sections of the NAM College Marketing Media Kit:

Page 1 – Intro to NAM Youth Marketing, Inc.
Page 2 – Organization
Page 3 – Mission Statement
Page 4 – CollegeMarketing Programs & Services
Page 5 – NAM College Newspapers Network
Page 6 – What Our Clients Have to Say
Page 7 – College Bulletin Board Ad Displays
Page 8 – National Distribution & Media Placement Network

College Marketing & College Advertising Media Solutions. Contact Us for a Quote today!