We offer the following types of traditional K-12 sponsorship opportunities for our clients:

• Book Covers
• Notebooks
• Stickers
• Pencil Cases/Binder Pouches
• Bookmarks
• Folders
• Wall/Locker Posters
• Notepads
• Lunch Bags

Contact NewAge Marketing, Inc. for more information on how we can help you coordinate your K-12 student marketing promotion in conjunction with our National Marketing Partners.

Data Provided By:
National Institute on Media and the Family
606 24th Avenue South, Suite 606
Minneapolis, MN 55454
Voice 612-672-5437
Fax 612-672-4113
Toll Free 1-888-672-KIDS (672-5437)
Visit: http://www.mediafamily.org/facts/facts_adsinschool.shtml for more information.

Did you know?

In elementary, middle and high schools direct advertising to students can be found on:

• Book covers: free book covers with ads, such as Frosted Flakes and Lays Potato Chips, are distributed to students. In 1998 over half of American students, 25 million, received book covers (Consumer Reports, 1998).
• "Educational posters" in hallways advertise candy such as Skittles, 3 Musketeers and Starburst (Education Digest, 2000).
• School lunch menus. Brand name foods are served, advertised and promoted in school cafeterias (Education Digest, 2000).
• Reward coupons: McDonalds, Pizza Hut and Domino's Pizza provide coupons for pop, french fries, burgers or pizza as a reward in reading programs (Education Digest, 2000).
• School buses: Some districts have sold ad space on the sides and even the tops of school buses (Time Magazine, 1999).
• Teaching materials: industry teaching units, videos, and contests may incorporate products, brands or corporate viewpoints (Consumer Reports, 1998).
• Channel One: Viewed daily in 12,000 middle schools and high schools by about 8 million teenagers, students are required to watch a 12 minute program: 10 minutes of info-news and 2 minutes of commercials (The Center for Commercial-Free Public Education).
• Commercial search engines, web sites and student newspapers (United States General Accounting Office, 2000).
• School Web sites supported by businesses that include direct advertising aimed at students and parents (The Christian Science Monitor, 2001).
• Athletic fields, scoreboards, gyms, libraries, playgrounds, classrooms: Corporate donors are recognized for their donations by placing their names or logos in prominent locations (New York Times, 2000).
• School events paid for or sponsored by corporations, i.e. Homecoming sponsored by Dr. Pepper (Time Magazine, 1999).
• Soft drink machines: schools are bargaining for exclusive contracts with soft drink suppliers like Coke and Pepsi (Manning, 1999).
• Fundraising: school groups receive a percentage of sales of branded products (United States General Accounting Office, 2000).
• Student organizers and other products sold in schools to students. The school receives a small percentage for items sold in return for advertising (United States General Accounting Office, 2000).

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