This difference depends on the device though. People who use phones are more likely to buy apps than people who use tablet devices. For instance, App use is 7 times higher than with browsers on iPhones. On the other hand, app use is only 2 times higher compared to browser use on the iPad.

For more: http://www.mediapost.com/publications/article/196317/apps-outpacing-browsers-on-smartphones-72.html#axzz2OC5mTMZe

The solution?

Give your stuff away.

The battle for attention is quickly won by anything that’s free. If the market likes it then you just won yourself some customers.

The more stuff in the hands of your customers the greater the chances that they’ll talk about it with their friends and colleagues.

But it’s important to be aware of where your market is. You shouldn’t just give away your stuff to just anybody.

When you do find your market, give them something they’ll actually like. Knowing your target market isn’t worth anything if you don’t cater to the things that make them unique. The more useful it is to them the greater the chances they’ll talk about your brand to others.

Student enrollment increased by 600,000 this year so this is part of the cause of the increased expenditure. But discretionary spending per student still increased from around $4000 last year to $5,559 this year.

Part of the market spending will come at the expense of tuition room, class materials, and board (non-discretionary spending). Last year $299 billion was spent on such spending, this year it is $285 billion.

A major portion of those extra expenditures will go to food. 1 in 3 college students are spending more on groceries. The analysis also reveals increased spending on entertainment, technology, and personal care services and products. More information

Compared to other demographics, video streaming makes up a large chunk of how college students spend their time – 18% of their time is spent watching streaming video, and the remaining time of 82% is spent watching television.

Other interesting statistics reveal that those students living at home as oppose to college dorms are more likely to own devices such as DVR and tablets and gaming consoles; aside from Cable TV which is marked at 98% and 96% respectively.

15% of college students own a tablet, but only 8% of those identifying themselves as “independent-household members” own one.

Source: http://www.mediapost.com/publications/article/190768/college-kids-favor-multiplatform-viewing.html?edition=55387#axzz2HxwssZ22

“The key is that consumers see our ads, then ‘bump into’ the product when they’re in store,”.

Social media will also be employed to boost exposure for the ad, tapping into Facebook to give users a chance for a sweepstakes for a 12 month car lease for Mercedes Benz SLK 250 (which also happens to be the car that Psy drives).

The pistachio brand also asked YouTube stars to create parodies of the video once it’s been released.

The brand will also increase in store promotion efforts. Free-standing displays will be found in stores number 50 thousand.

For more detail: http://www.mediapost.com/publications/article/190728/psy-does-super-bowl-ad-for-wonderful-pistachios.html?edition=55344#axzz2HySidO5X

An additional way to reach consumers, however, came in the form of social referrals with the increasing use of services such as Facebook and Twitter. Social referrals of course is not new. Links have been shared with colleagues and friends since close to the beginning of when the internet went mainstream. These services have only made that process more prominent.

For instance, a person’s network connections have been considerably amplified through services like Facebook. Consider that a single link you post is received by 500 friends; as likes and shares are added on that link’s exposure is being magnified.

Here’s a sample of a statistic comparison between search engine and social referrals. As far as premium publisher sites go search represents 22%, and social referrals is close behind at 18%.

The trend with social referrals is expected to increase as Google recently shifted to make search referrals less transparent for publishers, in addition to an increase in the quality of social analytics.

Source: http://www.mediapost.com/publications/article/190434/tipping-point-seo-transitions-to-optimize-social.html?edition=55344#axzz2HgBPUVeY

The question is whether Tumblr could replace Facebook. It is plausible given that both services share many similarities such as being image based, which is becoming increasingly so for Facebook which just acquired Instagram.

Source: http://www.mediapost.com/publications/article/190730/more-teens-use-tumblr-than-facebook.html?edition=55344#axzz2HmrkKEvR

Qualcomm’s Snapdragon processors are used to support phones that can produce various media content such as sport and education. These devices are being used by developers to create new technologies and a network of devices.

The future of smart phones will also be discussed, related to how when connected to the cloud, mobiles that connect to other devices such as TVs or car systems become even more intelligent.

Today apps are used by these apps may be replaced by more intelligent systems that use location, preferences, calendar events to create automatically generating content and services.

Eye tracking is another predicted technology that will grow more prominent, and brainwave technology is also said to become beneficial within five years.

Founders of InteraXon and innovators of Muse, will demonstrate how brain sensing technology can be used to help areas of entertainment, ADHD, stress management, fitness, gaming, overall health, studying.

Source: http://www.mediapost.com/publications/article/190398/brainwave-tech-smartphones-to-dominate-ces.html?edition=55119#axzz2HJ053Urc

UDOC deals with college students, a demographic with the shortest attention span but also the more developed radar for “BS”. UDOC specializes in communication before, during, and after. Below are some basic questions split up into three categories that we marketers ought to ask ourselves.

Pre-Event

How do we promote an experience in a way that compels?

How do we make use of social networks and up our web presence to engage with our audience?

During the Event

Does our brand provide enough opportunities for interaction with the consumer?

Do our brand relates activities inspire loyalty and purchasing intent for the consumer?

Post-Event

How do we continue communication with our client afterwards?

How do we offer a compelling experience that endures after the sale?

For the full list of questions check out the source: http://yourcampusconnection.udoncampus.com/2012/07/10/amplify-your-experiential-marketing-campaigns-by-asking-the-right-questions/

According to Us News & World Report more and more admission counsellors are using social media to give a back door checks on potential candidates. 24% reported to use social media as a research tool in this regard. The question is, how can students use social media to work for them and avoid having it backfire on them?

Students can of course make the things they don’t want to share with admission officers “private”. This can be done with party images or unconventional opinions. A rule of thumb question: Would you want your grandmother to see some of these things?

One strategy is to only make the photos public that represent who the student is in a positive light; anything that shows of your achievements, experiences, skills, are things that contribute to shedding a positive light on your brand.

Source: http://www.mediapost.com/publications/article/186128/the-new-college-try.html#axzz2H0Z19kY6