NAM Youth Marketing offers the latest in digital media marketing.

PEOPLE LOVE FREE MUSIC!

The digital media marketing promotions provides music codes delivered on custom branded plastic cards, stickers on cups, etc. The promotional program drives traffic to your website where you can conduct surveys or capture customer data. They provide customized landing pages and can mix promotional codes with other payment methods. Additionally, there is a bounce-back coupon capability and user-friendly consumer experience.

Why Should You Choose NAM Youth Marketing?

• The leading aggregator of digital content for promotional marketing
  purposes
• The first one-stop source for all online and wireless digital content
  promotions
• A full turn-key service
• Combines digital music, ringtones, games and other digital content with delivery, hosting, management, co-branding and risk underwriting
  services
• Fixed-price model for wired and wireless promotions of all sizes and
  budgets

Why Should You Choose Digital Entertainment?
AWARD CHOICE IN THE HANDS OF CONSUMER

• Music is an unique gift that appeals across demographics
• Music downloads/ringtones, allow consumers to select their genre of music
• New music releases are constantly being offered in the marketplace keeping it fresh for continued promotional use

MODERN CONSUMERS

• The music/ringtone download business is expected to grow exponentially; giving away something consumers are going to purchase is a powerful incentive

DIGITAL MEDIUM

• Quick to market timetables
• Allows for immediate gratification to the consumer
• Data collection capabilities
• Higher ROI…No inventory, no warehousing, no postage, packaging or logistic expenses

POWER OF DIGITAL MUSIC

• Digital Sales of music doubled to over $4 billion in 2007, skyrocketing from $2 billion in 2006, $1.1 billion in 2005, up from $380 million in 2004 (Neilson Soundscan)
  – By 2010, more than $8.2 billion worth of music will be delivered through
  digital platforms in North America and Western Europe, generating almost
  30% of total music sales in the world.
• 40% of the USA’s 177 million internet users go ONLINE for music, giving you a potential audience of over 70 million! (Music Marketing Network)
• One in five Americans aged 12 and older owns a portable digital MP3 player
  – This marks a significant increase over ownership levels found one year ago (15%), and nearly double the proportion of owners found in April 2003 (11%). (Ipsos Research)
  – One in twenty has more than one player!
• One in ten US adults (22 million people) owns a portable digital MP3 player
• Sales of digital music players will increase to 945.5 million units by 2009
  – Up from 224.9 million units in 2004 (IDC)
• Demographic:
  – Digital consumers are early adopters and right in the heart of the hard-to-reach 18-34 year olds and 25-49 year olds
  – Average HH income of online music adopters
• 25% $25K – $49K
• 28% $50k – $75K
• 30% $75K – $150K

  – Even appeal today among men and women

Create A Custom Jump Page

Functionalities of the Jump Page:

• We Can Use Codes that You Generate to Identify the User
• We can validate age or other data prior to download delivery
• We can direct users to multiple custom landing pages from one jump page

COUPON CAPABILITIES

HOW IT WORKS:

A consumer will download their song. Then, with their order confirmation, a coupon will be embedded in the email sent to their address.

COUPON:

Flexibility:

• A coupon can have any offer.
• Different coupons can be flagged for different demographics (i.e. male/female/teens/regions of the country).
• We can develop coupon creative or the client can provide per our specifications. Emails are sent HTML, so no flash coupons at this time.
• Coupon will have a fixed bar code.

COSTS:

There is no cost for quantities over a 100,000 downloads!

BRAND BENEFITS:

• Perceived value by consumer.
• Bounce back to retail for additional purchases.
• Additional branding awareness.
• Cross promotion opportunity.
• Get other business groups to support your promotion—“you charge them for the coupons”