The NAM Youth Marketing
College Newspaper Network
(Printed College Media Placement)
NAM provides its clients with complete college media services in target marketing college students. Whether you are looking to use display ads or free-standing inserts for your college newspaper advertising campaign, NAM maximizes the readership for your advertisement. Years of college media placement has allowed us to establish loyal relationships with advertising managers. This, in conjunction with the volume discounts we acquire, allows NAM to maximize the impact of your college newspaper advertising dollars.
We are the college campus newspaper advertising placement specialist and leader in college media target marketing services. Representing and tracking over 1800 college newspapers with a circulation exceeding five million on a regional and national level. Demographic & psychographic data, school type, degree programs, enrollment, & financial information.
NAM Youth Marketing represents college newspapers that have a combined circulation exceeding five million. College newspapers vary in frequency from daily to weekly, bi-weekly to monthly as well as being broadsheets, tabloids and magazines. College newspapers at some of the larger campuses are dailies, and in many cases there is more than one paper per school meeting the needs from undergraduates to graduate students. Also, you can find college newspaper advertising opportunities with college newspapers online. Newspapers online provide an additional target marketing opportunity to reach youth and college students. Read more about college newspapers online.
Click here to view newspaper ad dimensions.
HIGH SCHOOL NEWSPAPER NETWORK – Part Of The Incoming Freshman Orientations Packages
High School Newspapers giving National Advertisers a competitive advantage resulting in HIGH MARKET IMPACT
HIGH SCHOOL NEWSPAPERS includes the top 100 DMA including 2000 public, private and parochial schools serving over 1 million students
Visible in schools in every state nationwide. Low cost – High Visibility
Student News Offerings: Events – Entertainment – Sports & Recreation – Amusements – Recreation – Consumer Goods
Guaranteed High Visibility Penetrating the Teen Market
Teens Spend over 30 hours per week in school – 14-18 year old market
Newspapers circulate during school hours, making them one of the ONLY nonacademic publications distributed in classrooms
Reaching 93% of students in school
54% Report reading a newspaper in the past week
Top 100 DMA including 2000 public, private and parochial schools
Reaching High School Students who spend over $71 Billion Annually
High pass along to friend rate – little ad clutter – full – half & quarter page ad sizes– FSI – Color available
CLIENT WILL
1. Decide on budget 2. Choose Markets 3. Ad Design
NAM Youth Marketing WILL
1. Get to know you as a client and your needs
2. Prepare a proposal outline that best meets your goals
3. Refine all advertising to specifications
4. Place your ad in the papers
5. Assure run dates
6. Collect tear sheets
Contact your NAM representative for exact specifications for placing your college newspaper ad today!
CHOOSE FROM OVER 1,500 Colleges & Universities
Whether you want to place ROP ads or free standing inserts we provide easy, regular access for your college newspaper advertising needs to 1,500 college newspapers at more than 1,400 top universities and colleges. Describe the demographics you need – enrollment parameters, majors, geography, living accommodations etc. – and we will select the campuses that fit your ideal target marketing audience.
NAM College Marketing will submit a quote including names of schools and college newspapers. Circulation, frequency and gross rates. ONE PDF – ONE INSERTION ORDER AND YOUR DONE
Simply make you selection of campuses and send it to us, along with a PDF of your ad. We will take it from there.
Insertion Management. We will provide each school with your artwork and instructions including run dates, size specifications and placement. Then, we will follow up to ensure your scheduling instructions are understood and followed.
Confirmation. After publication, NAM collects tear sheets promptly and forwards them to you for campaign confirmation.
FREE STANDING INSERTS
NAM Provides comprehensive services:
Design & Productions: Full Service Printing & Design Facility
Insertion Management: We will schedule your inserts with each school, and follow up to make sure instructions are understood and followed.
Confirmations: After publication NAM will promptly collect affidavits providing proof of insertion and forward them to you for campaign confirmation.
College Newspaper ADVERTISING POLICIES
Sample College Student Media Kits – Ad Dimensions – Issues
View the Collegian
View The Breeze
CLICK HERE TO VIEW links to over 1500 Colleges and Universities.
LIST OF COLLEGE NEWSPAPERS NATIONWIDE for your newspaper advertising campaign- Hundreds of campuses listed
View by State
View by College Name
LIST OF 4 YEAR COLLEGES WITH 20,000+ STUDENTS
READ AN ARTICLE ENTITLED “College Papers Grow Up – They have the ads, the readers—and budgets to match. ” BY CLICKING HERE
READ AN ARTICLE ENTITLED “College Newspapers Remain Strong Marketing Vehicle Despite Increases In Student Internet Usage” BY CLICKING HERE
READ AN ARTICLE ENTITLED “Big Media on Campus: College Papers Around the U.S. are Drawing Young Readers and Luring Major Advertisers” -WALL STREET JOURNAL BY CLICKING HERE
Examples of college posters that can be used for preprinted inserts.
Planning Assistance
Our tailored college marketing and media services assist you in reaching schools that best fulfill your college marketing objectives. To ensure the appropriate college media buy, NAM tracks over 1,800 college newspapers on a regional and national level. Our proprietary database, updated daily, offers clients useful information when targeting a college campaign ranging from demographic and psychographic data, school type, degree programs, enrollment, financial information and more.
Pre-Printed Media Inserts
Four-color Brochures, Campus Posters, etc. are accepted in many college newspapers up to a maximum of 8 1/2″ X 11″ folded size.
Mechanical Requirements
Standard full page ad sizes:
Tabloid: 9 3/8″(W) X 14″ (D)
Broadsheet: 13″ (W) X 21″ (D)
Magazine: 7″ (W) X 10″ (D)
The recommended line screen is 85 lines. College advertisements should be sized in depth increments of one-half inch.
Fulfilling The Order
1. Select the college newspaper you wish to advertise in. Rates, publication dates, and space availabilities will be confirmed by your NAM college campus marketing representative.
2. Include an official insertion order authorizing placement.
3. Include Insertion dates.
4. Include scheduling criteria.
5. Include all printing materials conforming to mechanical requirements.
Closing Dates
Daily/Multi weekly Papers:
12 Business Days
Weekly Papers:
14 Business Days
Bi-Monthly/Monthly Papers:
17 Business Days
All materials needing typesetting or resizing are due no later than 14 working days prior to the first scheduled insertion order date.
Send Materials To:
NAM Youth Marketing, Inc.
Attn: Sr. Account Executive
Download Sections of the NAM Youth Marketing Media Kit:
Page 1 – Intro to NAM Youth Marketing Specialist Corp
Page 2 – Organization
Page 3 – Mission Statement
Page 4 – CollegeMarketing Programs & Services
Page 5 – NAM College Newspapers Network
Page 6 – What Our Clients Have to Say
Page 7 – College Bulletin Board Ad Displays
Page 8 – National Distribution & Media Placement Network
Don’t Hesitate…
Call Your NAM College Marketing Representative TODAY!
(888) 631-9222 begin_of_the_skype_highlighting FREE (888) 631-9222 end_of_the_skype_highlighting
FAX (603) 452-5069
College Marketing & College Advertising Media Solutions by NAM Youth Marketing. Contact your NAM College Marketing representative for a quote today or for more information on these and other available college marketing programs.
