AXtion Postcards

Part of the AXtion AD Rax (NAM Original) College Marketing Program

 



1. The On-Campus Coolness Fact-or

AXtion College Postcards
are artsy, funky, sexy & cool. And that’s not just our opinion;
ask anyone who collects or sends these free postcards to friends, family
members, colleagues!

2. The System is Designed as a Take-One, Not a Give-Away

Students, faculty,
administration and staff take only the particular AXtion College Postcards,
which appeal to them. Each AXtion College Postcard is selected on a voluntary
basis and with enthusiasm. Students identify strongly with their
AXtion College Postcards, i.e. YOUR ADVERTISEMENT;

WHY? Because they chose them!

3. Substantial Results

The take-one
rate of your AXtion College Postcard college marketing campaign can be measured
by counting the number of postcards available in our AXtion AD
RAX
Displays at the end of each month. This data can be used
to compare the relative attractiveness of your offer/advertisement
to other ongoing marketing campaigns you may have.

4. Baseball Cards/Stamps/Comics/-AXtion College Postcards = Collectible Items!

STARTING TO
SEE THE BIG PICTURE?

AXtion College Postcards
lend a collectible advantage to your ad campaign. Many people enjoy
magazines, bus-shelter, billboard ads and TV commercials, which
are difficult to collect unlike FREE AXtion College Postcards which are tangible making postcard marketing a great choice in your college marketing plans.

5. Word Of Mouth

When someone
mails an AXtion College Postcard to a friend, family member or colleague, they
are exposing a secondary/multiple audiences to your advertising
message. This increases the overall reach of your college marketing campaign
and allocates more bang for your college advertising dollar.

6. The Endorsement x 2 x 3 x 4

AXtion College Postcards can be found on 531 campuses with total enrollment exceeding 5,500,000 college students. This is a strong endorsement, of AXtion College Postcards in general and your specific AXtion College Postcard Marketing advertisement in particular.

7. Qualified Audience

The postcard marketing medium is simple. If a student isn’t interested in a particular product, they most likely won’t take that AXtion College Postcard. Thus, Each and Every AXtion College Postcard ends up in the hands of students who are genuinely interested in the message, brand, product or service being advertised. It is postcard advertising at its best.

8. Advertisements? On The Contrary We Say!!

Students enjoy AXtion College Postcards because they’re unobtrusive, subtle, and different, artsy and most importantly FREE. What a great way to create a brand awareness in young adults! So, if you are looking to promote your product on a college campus, contact NAM College Marketing today to start your postcard marketing campaign.

We are the solution for your college marketing and collegiate promotions needs. From postacrd marketing to advertising in college newspapers. NAM College Marketing can do it all.

Viewing Areas/Display RAX

AXtion College Postcard displays
are located at 531 college campuses nationwide with over 3,000 RAX to
advertise in. This targeted program reaches 1/3 of the entire college
market in a relaxed and inviting environment. Unlike other audiences,
Students are just forming brand loyalty and very willing to experiment,
thereby, they are most likely to pay attention and ultimately mail AXtion
College Marketing Postcards to their friends and family!

On Campus

AXtion College Postcard displays
are located in student unions, dining halls, mailrooms, dorms, fraternities,
sororities, and selected academic buildings on college campuses across
the United States. Students are advocate consumers of the FREE AXtion
College Postcards because they use them to keep in touch with friends and family back
home. This program is a highly targeted medium for reaching an elusive
student marketplace.

Typical On Campus Uses

  • Mail them to friends
    and family
  • Wallpaper for
    dorm rooms
  • Give them to someone
    they like with a phone # or email address attached
  • Write down a homework
    assignment
  • Collect them
  • Frame them

SPECS
FOR PRINTING AXtion College Postcards

NAM College Marketing contracts local printers that produce high quality, full-color postcards at a low cost. We offer
4.25″ x 6″ postcards with a 14 Day turnaround time to meet your college promotions deadlines.

Fulfilling The Order

To place an order, follow these 3 steps:

  1. Complete and
    print out the Order Form.
  2. Enclose Artwork.
  3. Enclose Full
    Payment.

 

You will receive telephone
or fax confirmation of your order!

Printing Specifications

Paper: 18 point(nice and thick!) with Galerie Gloss 100lb Cover

Color: The front is printed in full-color (4 color process); backs print
black and orange (PMS 172)

Size: Standard 4.25″ x 6″.

Turnaround Time

14 day turnaround after approval of final artwork. Art is
considered “final” after all corrections have been made and you’ve
signed the layout “OK to print!”

How to Submit your Artwork?

There are three different ways to submit your postcard artwork:

  1. As film separations
    (Professionals)
  2. On computer disk
  3. Raw artwork; i.e.,
    slides, prints, drawings, etc.

Shipping


Client is however responsible
for shipping charges of AXtion College Postcards shipped via UPS directly from our
Headquarters to distribution agents according to wave distributions assigned
by client and NAM Youth Marketing, Inc.

If you choose to print elsewhere, client is responsible for shipping charges
to NAM Youth Marketing, Inc. as well as distribution agents.

Printing Schedule/Rolling

Please refer to the
following schedule for approximate turnaround time.
Postcards
are ready/printed to ship 14 business days after Final Artwork is submitted.

Note: Artwork is considered
“Final” after all corrections have been made and you
have signed the layout “OK to print”.

 

Mechanical Requirements

Artwork should be
provided in the form of film separations with a Matchprint for color proofing.
Layouts must follow these specs:

6.00″
x 4.25″
Film negatives
for CMYK separations+Matchprint

6.25″
x 4.50″
Film negatives
for K + PMS 172 separations laserprint
.125″
from trim lines
Right reading,
emulsion side down, 150 line screen

 

 

Front/Back
Card Presentation

4-Color
process: C+M+Y+K only. RGB Separations
are not accepted. If using a black background,
please use: C:80%, M:60%, Y:40%, K:100%.
AXtion College Postcard does not recommend 100% K-only
backgrounds.

2 Colors are
used on the back of all AXtion College Postcards: PMS 172
(Orange) and black. The AXtion College Postcard Marketing Production Dept. will
provide you with a template for the back that includes the
AXtion College Postcard logo, the AXtion College Postcard tag line, 4 address lines
and a dotted middle line. Feel free to use PMS 172 in your design
for the back of the card!

Dimensions of a free college postcard marketing sample

National College Marketing & College Advertising

One Month Distribution

    ALL Markets

531 Campuses 5,895,351 Students 3,030 Racks
Full Run 1,818,000 Postcards
Half Run 909,000 Postcards

Metro Buys

Postcards Are Based On 150 Postcards Per Week Per Location
600 Postcards Per Month Per Location

Metro
Market
#
Of Colleges/Racks
Full
Run
Half
Run
Atlanta 8
Colleges/33 Racks
20M 10M
Baltimore 7
Colleges/37 Racks
20M 10M
Boston 23
Colleges/103 Racks
60M 30M
Chicago 28
Colleges/152 Racks
90M 45M
Dallas
San
Antonio
23
Colleges/183 Racks
100M 50M
Los
Angeles
San
Francisco
Sacramento 58
Colleges/383 Racks
200M 100M
New
York
50
Colleges/236 Racks
120M 60M
 

Philadelphia

 

Pittsburgh 31
Colleges/113 Racks
60M 30M
Seattle
 

Spokane

 

Tacoma 11
Colleges/53 Racks
30M 15M
Florida 21
Colleges/119 Racks
70M 35M
D.C. 3
Colleges/27 Racks
20M 10M
 

Flagstaff

 

Tuscon 6
Colleges/76 Racks
50M 25M
Denver 10
Colleges/50 Racks
30M 15M
Hartford 11
Colleges/22 Racks
15M 7M
Newark 20
Colleges/91 Racks
50M 25M
23
Markets
310
Colleges/1678 Racks
935M  

467.5M

 

    Regional/Local
Buys Available:
*Minimum Order Of 20,000 AXtion College Postcards


RATES

    AXtion College Postcards Net Media Rates Without Printing Cost:

*Rates are Net of Agency Commission.

10,000 – 50,000
Postcards
10 cents per
postcard/$100 per 1000 postcards
50,001-100,000
Postcards
9 cents per
postcard/$90 per 1000 postcards
100,001 PLUS
Postcards
8.5 cents
per postcard/$85 per 1000 postcards

Estimated Printing Cost – CURRENT – CALL to Confirm Rates

AXtion
College Postcards

Galerie Gloss 100LB Cover

4.25 X 6 2/s

Ink Side 1: 4 Color

Ink Side 2: 2 Color

10,000 Postcards


$1,141.42AXtion
Postcards

Galerie Gloss 100LB Cover

4.25 X 6 2/s

Ink Side 1: 4 Color

Ink Side 2: 2 Color

25,000 Postcards


$1,471.88

AXtion
College Postcards

Galerie Gloss 100LB Cover

4.25 X 6 2/s

Ink Side 1: 4 Color

Ink Side 2: 2 Color 50,000
Postcards

 


$2,011.50AXtion
College Postcards

Galerie Gloss 100LB Cover

4.25 X 6 2/s

Ink Side 1: 4 Color

Ink Side 2: 2 Color

100,000 Postcards


$2,943.14

 

For a FREE quotation on AXtion College Postcards CLICK
HERE
.

  AXtion College
PostCards
, free postcard advertising promotions on college campuses.
Free postcard marketing selections for students, faculty, and administration alike
enjoy the sexy, artsy, funky & cool advertisements used in these college promotions. Students take only
the AXtion College Postcards which appeal to them. Each AXtion College Postcard is selected… voluntarily
and with enthusiasm. AXtion College Postcards offer a choice for a new college marketing
advertising medium.

College Marketing & College Advertising Media Solutions. Contact Us for a Quote today!

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