Back to College Newspapers On-Line
EMAIL LISTS
E-Mail Advertising – Includes a 5 line text message (72 characters each), a "Sponsored By" heading and linkable text. Appears in the daily News Updates sent by college and university newspapers in the Network. All lists are strictly "opt-in." Great way to present your message to an interested audience.
Email Example

Permission Based E-mail Lists
In addition to providing youth and student lists for direct mail, NAM Youth Marketing partners are also able to offer opt-in email addresses.
Collection: Email file is compiled from several online sources, including scholarship search engines and websites/portals that are educational in nature and/or tend to attract teens.
On these sites the consumer is asked during the registration process if he/she would like to receive third-party email offers and promotions designed for students. Partners compiles only those records that have opted-in to receive third-party solicitations by email.
Hygiene: In addition to being an opt-in record, all individuals are greeted with a welcome email from Partners providing them with an opportunity to be removed from our mailing list prior to being included. In an effort to keep the email file as clean and responsive as possible, twice a year the entire database is again sent an email giving the individuals an additional opportunity to be removed from the list.
Targeting Capability: Age, Class Year, Gender, Zip Code, State, Academic Interest, General Interest, Race, Religion, GPA, Income.
Numbers:
Ages 17-24: 3.5 Million
High School Seniors (’07): 350k
College Students with Class Year: 1.15 Million
Relevant Marketing Opportunities:
Postal Addresses: 90% coverage
Phone Numbers: 20% coverage (after DNC)
TEENS, COLLEGE
STUDENTS AND YOUNG ADULTS
100% Opt-In E-mail Addresses
Individuals Age 16-25
100,000 MONTHLY HOTLINE UPDATES
Select from a database of over 4,000,000 Teens, College Students and Young Adults ranging in age from 16 to 25 years old who have opted-in to receive information on products and services through e-mail solicitation.
Comprised of individuals who have completed an on-line profile, this database provides information on a variety of general interests categories including:
- Sports
- Hobbies
- Education
- Computers
All records are 100% opt-in and carry both the e-mail and postal address. Select by age, gender, class year, state, SCF, general interests and more.
SUGGESTED USES:
- CD Clubs/Music Education
- Entertainment Catalog
- Wireless Products Electronics
- Telecommunications Cosmetics
Privacy & E-mail Opt-In Policy
The privacy of individuals comprising this database is important to us. Information provided will not be shared without the user’s permission.
All users have been given the opportunity to choose whether they will permit the sharing of their contact information, including their e-mail address. Users are also provided with the opportunity to unsubscribe.
All lists are rented for a one time use unless otherwise agreed upon in writing. Sample of e-mail message required prior to all orders. E-mail transmissions to be handled through our fulfillment house.
NAM student marketing companies offers the most comprehensive student direct email and mail college database system. , Only those students that have chosen to receive direct email or mail are available – Confirmed listings Each September. Over 5,000,000 million + postal names & over 3,000,000 million + e-mail names.
VOICE & VIDEO EMAIL
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Leaping beyond Text Emails
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Integrated Voice & Video Email as part of viral marketing with Flash Advertising – Multimedia Message Center
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MediaMail is a true breakthrough technology - redefining the communications landscape in making simplified video messaging a reality while also being completely FREE for the user while having supplied brand driven advertising with Flash
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Over 125 Current Schools Available and growing
NAM student marketing companies offers the most comprehensive student Direct Email and Direct Mail college database system. Confirmed listings Each September. Over 5,000,000 million + postal names & over 3,000,000
million + e-mail names.
Student all records are 100% opted-in –
15-18 High School Students grades 9-12 – 1.2 million+ records
18-25 College Students and recent graduates –5 million+ records - 1,000+ College & University Mailing Lists -
Teenage Lifestyle Interests – Ethnic Teen Listings
5 million+ teens, college and young adults 16-25 –
Leaping beyond Text Emails
Integrated Voice & Video Email as part of viral marketing with Flash Advertising – Multimedia Message Center
College Students
5,000,000
College student names have been compiled
from numerous educational and direct
response sources. Selectable by class year,
field of study, college attended, home
address, school address, tuition level and
competitive rank.
Suggested Targeting Opportunities
List Usage
All lists are rented for a one time use with the
approved offer, unless otherwise agreed upon in
writing. Unlimited usage is for a one year period.
Sample mailing piece/telemarketing script required
on all orders prior to shipping.
Cancellation Policy
Orders which are cancelled prior to the initial mail
date are subject to a $50 flat fee plus $10/M run
charges, applicable selection charges, output and
shipping. After the mail date, full charges apply.
Base Price
One Time Use............................$52/M
Unlimited List Usage ..............$150/M
Minimum Order......................$2600
Additional Selection Charges
SCF, ZIP CodeTM, County,NTH..............................$7/M
State ..............................................................N/C
Gender ..........................................................$5/M
College Attended ........................................$10/M
Class Year ..................................................$10/M
Field of Study..............................................$20/M
Competitive Rank/ Tuition Level ..................$10/M
Telephones (Home or School) ......................$40/M
Income (Home Address) ................................$5/M
Ethnicity ....................................................$20/M
Head of Household ........................................$5/M
Output Charges
Electronic Delivery ..........................................$25
Pressure Sensitive Labels ............................$10/M
Cheshire ........................................................$5/M
Each Additional Copy/Use............................$30/M
Magnetic Tape/Cartridge............................$25/Ea.
Diskette......................................$25 conversion fee
for first diskette
$10 conversion fee for
each additional diskette
Data Processing Services
Postal Presorting ($100 minimum)............$3.50/M
Key Coding/ Title Address ..............................$2/M
ZIP + 4®/Carrier Route Coding ......................$3/M
Run Charge ..................................................$7/M
ZIPTM Set Up Fee ....................................$25 Flat
Other Special Services ................................Inquire
Email Pricing:
- 0 to 50,000 HTML = $2,600
- 50,001 to 100,000 plain text or HTML = $52 per thousand
- 100,001 to 250,000 = $48 per thousand
- 250,001 to 750,000 = $39 per thousand
- 750,001 to 1,500,000 = $35 per thousand
- 1,500,001 or more = $29 per thousand
For the postal orders, we send you the file via FTP. And the client can mail depending on how they purchase the list (1x use, unlimited use). Lead time is usually 1-2 working days. We require a sample of the mail piece for approval.
For email, because of the new laws (can spam) and agreements with our partners, we do not send out our email addresses. We do the blast for you.
For an email order we need:
the creative with working links (in txt and HTML)
subject line
from line
seed email addresses
optout link and physical address
suppression file of previous optouts
Lead time is usually 4 working days. We first blast a test for you (to you and the seed addresses). Then after your approval, we send the final blast.