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NewAge Marketing Inc.
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LIST OF COLLEGE NEWSPAPERS NATIONWIDE - Hundreds of campuses listed Over 90% of the top 500 college newspapers have editions on the web. Online ads are generally JPG or GIF formats.
NewAge
Marketing, Inc. is pleased to offer our clients, College Newspapers
On-Line (CNOL); a powerful college marketing tool integrating college
newspapers (print) with the internet, thus maximizing the impact of the
client's message in the college marketplace. Hundreds of colleges and
universities are on-line and currently accepting national online newspaper advertising.
College Newspapers Online reaches nearly 1.5 million college students and grows each day. Online College Media Colleges and universities are the most wired community on the web, with college students representing approximately 13% of all online users, according to The National Center for Education Statistics. The Internet plays a critical role in the daily lives of college students – college students go online to shop, read the latest news on campus and nationally, check local movie listings, buy airline tickets, research for school projects and whatever else they may dream up. Student Monitor reports indicate that college students average about 10.4 hours online each week, almost as much time as the 10.9 hours they spend watching television. This type of online newspaper advertising can reach college students through:
It is obvious to see that with college students logging on to the Web so frequently, banner ads are a great way for online newspaper advertisers to create consumer brand awareness. According to a Student Monitor research study, 80% of all students access the Internet at least once per day and a Jupiter study indicates that college students spend $1.4 billion online each year. This is a tremendous amount of buying power and one that can be tapped by advertising your media marketing programs through the experienced College Marketing Expert Authorities, NewAge Marketing, Inc.. Banner ads allow you to reach targeted market segments and provide consumers with a direct link to your web site. Banner ads also provide advertisers with many options for content and control, thereby allowing college advertising clients the opportunity to measure response rates easily and accurately. Banner ads are also effective for driving traffic to your web site and for branding purposes. Direct college e-mail marketing is another effective way to reach the college student marketplace. College students go online to check their e-mail on a consistently regular basis, almost ritually. A recent report from eMarketer states that 74% of students maintain more than one e-mail account with major national carriers as well as school assigned accounts. E-mails are constantly being read by students, and they are often forwarded to friends and family. As a result, direct e-mail has become a vital communication tool for marketers to reach consumers. Planning Assistance:
The OnLine Student Population with Free Access to the Internet:
Source: Campus Monitor(TM), Research Series, Vol. 20 1998; College And Teen Report, Jupiter Communications, 1997. Fulfilling The Order, Online College Newspapers: On-Line College Newspaper Banner Ads are sold slightly different from the traditional college print newspapers. Banner Ads can be purchased for monthly periods for colleges and universities that accept national college advertising.
Mechanical Requirements, College Advertising Online: Size: 468 pixels wide X 60 pixels deep. |
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