Business Objective:
- Promote FEDEX/KINKOS Offers to College Students on Client Selected College Campuses.
- Place High Volume Of Advertising Materials On Location Media
Strategy:
- Creative Print/Sampling Copy Offering A Call To Action To Visit local Fedex/Kinkos Copy Centers
- Call To Action
- Student Discount
Markets:
Timing:
- 4 Month Fall/Spring Brand Awareness – Call To Action
Message:
- Let FedEx Kinko’s print and assemble
your class work. Upload your document
using FedEx Kinko’s Print Online, select
your preferences in just a few clicks and
pick up your completed project at any
FedEx Kinko’s Office and Print Center®.
GO TO FEDEXKINKOS.COM/FREETIME TODAY AND SAVE 10% OF YOUR ORDER WITH PROMOTION CODE STU321.
Program Elements:
- Postering: 8 Campus Visits (2 Months) 12,000 11 X 17 Posters
- Table Tents: 6,000 4 x 6 table tents
- Doorhangers: Staggered Distribution (2x per campaign)
49,576 4 x 9 Door Hangers
- 3D Kiosks: Big 4 Lama two sided (18.5’’x60’’);
Lama Big 18.5’’ x 60/75” Open size (16”x18.5’’ folded) with 1/C printed foot support.
- Sampling: 15,000 Viral Marketing Frisbee Branded Promotions (25 Schools)
- College Website: www.CollegeMarketPlace.com
NAM Services:
- Identified School Criteria
- Assigned School Availability
- Client Designed/NAM Approved/ Printed Media
- Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
- Utilized 50+ AGENTS For On Campus Distributions
- Targeted Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
- Wave Photo Tracking Verification - Results
Exposure Analaysis:
| Average number of students |
922 |
| Number of days in sponsorship (maximum) |
x 60 |
| Total number of students per 60 sponsorship days |
55,320 |
| Number of colleges |
x 31 |
| Total number of visits per run dates |
1,714,920 |
| Average number of gross Impressions Per VISIT Per Poster |
8.7 |
| Total gross impressions per campaign |
14,919,804 |
Program Results:
- SUCCESS – ROI met or exceeded expectations.
|
Results:
School Statistics (totals) 215,535
College Marketing Services:
Campus Posters
CollegeMarketPlace.com
Table Tents
TOTEM Displays
DoorHangers
Sampling
Printing & Design
The Schools:
Boston Metro Market
Babson
Bentley College
Boston College
Boston University
Brandeis University
Bunker Hill Community
Emerson College
Emmanuel College
Fitchburg State College
Framingham State College
Harvard University
Lesley College
Mass College of Pharmacy
Mass. Institute of Technology
Mount Wachusett CC
Newbury College
North Shore Community
Northeastern University
Quincy College
Quinsigamond Community College
Radcliffe College
Salem State College
Simmons College
Stone Hill College
Suffolk University
Tufts University
University of Lowell
University of Mass Boston
Wellesley College
Wentworth Institute of Tech
Wheelock College
|
