Business Objective:
- Promote Access Group Student Loans to target specific Law, Medical graduate and undergraduate students on client selected college campuses.
- Place high volume of advertising materials on location media
Strategy:
- Creative Print, OOH Media, Sampling, Brochures, and Flash Drives
- Create awareness and “BUZZ” on campus for Law, Medical graduate and undergraduate students about Access Group Student Loans.
Markets:
Timing:
- 2.5 Months Spring Brand Awareness
Message:
- I know Access Group’s student repayment option will work for me and my future goals. Nice.
- I know Access Group’s got my back. I mean what student loan company tells you to borrow as LITTLE as you need?
- Your job is to go after your dreams. Ours is to help you get there.
Program Elements:
- Postering: 6 Campus Visits (2.5 Months) 12,938 11 X 17 Posters
- Media Posters: 6 Campus Visits (2.5 Months) 1,035 36 X 48 Posters
- 3D Kiosks: Big 4 Lama two sided (18.5’’x60’’);
Lama Big 18.5’’ x 60/75” Open size (16”x18.5’’ folded) with 1/C printed foot support.
- Sampling: 100,000 Brochures (56 Schools)
- Sampling: 50,000 Flash Drives (56 Schools)
- College Website: www.CollegeMarketPlace.com
Important Links:
NAM Services:
- Identified School Criteria
- Assigned School Availability
- Client Designed/NAM Approved/ Printed Media
- Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
- Utilized 22 AGENTS & 42 Student Ambassadors For On Campus Distributions
- Targeted Distribution (Graduate Students-Law Buildings-Law Centers-Law Libraries-Medical Buildings-Medical Libraries-Undergraduate-Political Science-Government Buildings-Science Buildings)
- Wave Photo Tracking Verification - Results
Exposure Analaysis:
| Average number of students |
922 |
| Number of days in sponsorship (maximum) |
x 75 |
| Total number of students per 60 sponsorship days |
69,150 |
| Number of colleges |
x 56 |
| Total number of visits per run dates |
3,872,400 |
| Average number of gross Impressions Per VISIT Per Poster |
8.7 |
| Total gross impressions per campaign |
33,689,880 |
Program Results:
- SUCCESS – Client was amazed by the amount of interest generated via sampling and signage programs as evidenced by traffic driven to their web site. ROI exceeded expectations in terms of loan volume generated.
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Results:
School Statistics (totals) 215,535
College Marketing Services:
Campus Posters
CollegeMarketPlace.com
TOTEM Displays
Media Posters
Sampling
Brochures
Flash Drives
Printing & Design
The Schools:
Law Medical - National Metro Market
American University Washington College of Law
Ave Maria School of Law
Boston College Law School
Brigham Young University
Catholic University of America
Columbus School of Law
Duke University
Emory University
George Mason University School of Law
George Washington University Law School
George Washington University School of Medicine & Health Science
Georgetown University School of Medicine
Golden Gate University School of Law
Harvard University
Illinois Institute of Technology Chicago - Kent College Law
Louisiana State University & Ag & Mech & Hebert Laws Center
Loyola Marymount University Law School
Loyola University of Chicago School of Law
New England College of Optometry Medicine Program
Northern Illinois University College of Law
Northwestern University
Northwestern University Feinberg School of Medicine
Northwestern University School of Law
Rosalind Franklin University School of Medicine & Science
Rush University Rush Medical College
Santa Clara University School of Law
Seton Hall University School of Law
Southwestern University School of Law
Stanford University Law School
Stanford University School of Medicine
UCLA School of Law
UCLA School of Medicine
University of California San Francisco School of Medicine
University of California-Berkeley
University of California-Davis
University of California-Los Angeles
University of California-San Diego
University of Chicago Law School
University of Chicago Pritzker School of Medicine
University of Detroit Mercy School of Law
University of Florida
University of Georgia
University of Houston Law Center
University of Illinois At Urbana-Champaign
University of Maryland Baltimore School of Law
University of Maryland Baltimore School of Medicine
University of Massachusetts Medical School
University of North Carolina At Chapel Hill
University of Pennsylvania
University of Texas At Austin
University of Texas HSC Houston Medical Program
University of the District of Columbia School of Law
University of Washington
University of Wisconsin-Madison
Wayne State University College of Law
Wayne State University School of Medicine
Whittier College Whittier Law School
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