CASE STUDIES: Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles Wave Photo Gallery
You Should Be Working With NewAge College Marketing To CAPTURE THE COLLEGE MARKET. NewAge Marketing can REACH OVER 6,185,157 MILLION STUDENTS AT 500 Colleges Nationally!!! EXAMPLE: Target 500 Of The Largest Colleges Via Campus Postering & College Newspapers & Dorm Hangers & Tabletents & Hand-2-Hand Distributions. 3 Month Campaign For Less than $.19 Per Student You Can Reach This Audience 50,000 Posters (1 Month Distribution): $45,000 ¼ Page Newspaper Ad Placement 4 Times In Each College Paper (2,000 Ads): $400,000 1,000,000 DormHangers In Student Residences: $350,000 100,000 Tabletents In Dining Halls: $100,000 $400 /School Per Day (4 Agents-5 Hours)- Hand-2-Hand Distribution On College Quads: $200,000 Nominal Investment: $1,095,000 We Challenge Any Campaign Or Grassroots Manager To be Able to Achieve: 360,963,000 Gross Impressions For $1,095,000. = $.00279 cents per impression. This is Campaign Advertising Money Well Spent. 3 Month Campaign Impressions Average number of students: 922 Number of days in sponsorship (maximum): x 90 Total number of students per 90 sponsorship days: 82,980     Number of colleges: x 500 Total number of visits per quarter: 41,490,000   Average number 0f gross Impressions Per VISIT x 8.7 Total gross impressions per campaign: 360,963,000 Read below to learn what NewAge Marketing's targeted college marketing programs can do for your next college promotion. Any logos displayed on this page are trademarks of their respective companies and are not trademarked by NewAge Marketing, Inc.
CASE STUDIES: Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles Wave Photo Gallery
Apple iPod	wave photo gallery example
Objectives Promote the Apple Computer “iPod” at Client Selected College Campuses. Distribute collateral on 127 campuses with a $15,000.00 USD budget. Markets Midwest – Illinois, Minnesota, Indiana, Ohio Media 15,000 11 X 17 Posters – Four Color Strategy Create brand awareness for National “iPod” campaign on selected college campuses in conjunction with National media campaign. Posters were placed in all high traffic posting locations on campus - Classrooms-Dorms-Student Unions-Cafeteria-Libraries-Mail rooms. Result Through the media distribution and placement of posters on the selected campuses, the promotion was able to create brand awareness and provide supplementary media exposure along with the National Marketing effort of mainstream media. Through the success of this college promotion, Apple targets the college market biannually as part of their national media strategy.
Magnolia Home Entertainment	wave photo gallery example
Objectives Promote the release of the “MXC” DVD by Magnolia Home Entertainment on the Top 200 Campuses based on student body population. Distribute collateral on 200 campuses with a $25,000.00 USD budget. General On-Campus Product branding Markets National Campaign. Media 25,000 11 X 17 Posters – Four Color Strategy Create brand awareness for National DVD release. Posters were placed in all high traffic posting locations on campus - Classrooms-Dorms-Student Unions-Cafeteria-Libraries-Mail rooms. Result Through the media distribution and placement of posters on the selected campuses, the promotion was able to create brand awareness of Magnolia’s release. Through the success of this college promotion, Magnolia has continued to saturate the college market with on-campus media prior to major release of Movies and CDs that fit the college demograph.
Apple Computers	wave photo gallery example
Objectives Promote Apple Computer Offers to College Students on Client Selected College Campuses. Place High Volume Of Posters at 58 National College Campuses. Markets National. Timing & Message 2 Month (Back To School) Brand Awareness – Call To Action You get it. Right out of the box. Use your Apple education discount to save on a Mac and Apple software. Shop at our online Apple Store or find an Apple Store near you. Media On Campus Bulletin Board Poster Campaign. Strategy Identified School Criteria. Assigned School Availability. Client Designed, NewAge Marketing approved printed poster media. Shipped Materials to NewAge Marketing warehouse for Processing/Sorting/Shipping to agents. Utilized 25+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings) Wave Photo Tracking Verification - Results Result SUCCESS – ROI met or exceeded expectations. Apple Computer has been a consistent client for 3 consecutive campaigns and they are looking to expand the program to potentially include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, & Sampling Promotions.
Capitol Records	wave photo gallery example
Objectives Promote Capitol Records Artists/Concerts to College Students on Client Selected Campuses. Place High Volume Of Posters at 31 National College Campuses. National Online Marketing Via CollegeMarketPlace.com. Markets National Timing & Message 2 Month (September - November) Call To Action Media On Campus Bulletin Board Poster Campaign. Online Media - CollegeMarketPlace.com with an excess of 450,000 page views. Strategy Guerilla Marketing – Out Of Home Media Identified School Criteria. Assigned School Availability. Client Designed, NewAge Marketing approved printed poster media and online banners. Shipped Materials to NewAge Marketing warehouse for Processing/Sorting/Shipping to agents. Utilized 15+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings) Wave Photo Tracking Verification - Results Result SUCCESS – ROI exceeded 25% return. Capitol Records has been a consistent client for 2 consecutive campaigns and they are looking to expand the program to potentially include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, Sampling Promotions, Online Newspapers, & College Online Radio for future media buys.
Eastern Mountain Sports	wave photo gallery example
Objectives Promote the Eastern Mountain Sports College Student Discount on Client Selected College Campuses. Print and Distribute collateral on 75 campuses with a $90,000.00 USD budget. Markets New England New York City Upstate New York Philadelphia Northern New Jersey Washington D.C Media 65,000 11 X 17 Posters – Four Color – Provided nearest EMS location to that campus. 25,000 4 X 6 Table Tents – Four Color - Provided nearest EMS location to that campus. Strategy This was a poster/campus specific campaign. All media placed at each campus provided the closet Eastern Mountain Sports location for the students to use their college I.D to receive the 15% discount that EMS was offering. Posters were placed in all high traffic posting locations on campus - Classrooms-Dorms-Student Unions-Cafeteria-Libraries-Mail rooms. Table Tents were placed in computer labs, dinning halls and Cafeterias. Result Through the media distribution and placement of poster and table tents on the selected campuses, the promotion was able to drive traffic to the local Eastern Mountain Sports locations increasing their overall sales. Through the success of this college promotion, Eastern Mountain Sports now considers the college market a lucrative market which they now allocate funds for and target accordingly.
eCampus.com	wave photo gallery example
Objectives Promote the eCampus Textbook Offers to College Students on Client Selected College Campuses. Placed Pre-Printed Newspaper Insert in 43 National College Campuses Newspapers with a $33,430.00 USD budget. Markets National College Newspaper Scope. Media Ad placed in 43 College Newspapers (1,042,900 Students, 441,500 Circulation). Strategy Creative Ad Copy Offer A Call To Action To Visit Client Site and Make Purchases. Identified School Criteria. Assigned School Approvals. Pre-Printed Client Supplied Inserts. Confirmed Run Dates. Placed Insert Media For Accuracy. Collected Newspaper Tear Sheets & Whole Paper Copy. Result Through the success of this college promotion, eCampus.com now considers the college market a lucrative market which they now allocate funds for and target accordingly for future promotions.
Ron Paul for President	wave photo gallery example
Objectives Promote Ron Paul For President to College Students on Client Selected Campuses. Place High Volume Of Posters at 116+ National College Campuses. National Online Marketing Via CollegeMarketPlace.com Markets National 116 Colleges. Timing & Message 3 Month (September - December) Call To Action. “Ron Paul For President Of These United States”… “Restore The Constitution And The Republic!” Media ONLINE MEDIA: CollegeMarketPlace.com (In excess of 1,500,000 Page Views Anticipated). College Bulletin Board Postings – Core Medium Strategy Guerilla Marketing – Out Of Home Media. Creative Print & Online Media With A Call To Action. College Newspaper Placements (48,720 Posters, Full Page Color Newspaper Ad – Ohio State University). Identified School Criteria. Assigned School Availability. Client Designed, NewAge Marketing Approved printed poster Media and online banners. Shipped Materials To NewAge Marketing Warehouse For Processing/Sorting/Shipping To Agents. Utilized 30+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions. Utilized 100+ Student Agents & Student Government Organizations. General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings). Wave Photo Tracking Verification - Results. Result Massive Exposure For A Fraction The Cost Of A National TV – Radio – Newspaper Ad. Ron Paul For President is potentially looking to expand the program to include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, Sampling Promotions, Online Newspapers, & College Online Radio for future media buys.
BetOnBattles.com	wave photo gallery example
ESI Entertainment Systems Inc. is a provider of products and services to the gaming industry in Canada and internationally. Its products and services are deployed in both segments of the industry: online gaming and land-based gaming. As the gaming industry continues to evolve, gaming operators, regulators and players want to ensure that transactions are carried out in a secure and efficient manner. Through its three principal subsidiaries, Citadel Commerce Corp., ESI Integrity Inc. and PlayLine Inc., ESI provides solutions to the gaming industry that meet these objectives. Objectives Promote ESI Offers to College Students on Client Selected College Campuses through cost-effective Posters and Doorhanger Campaigns. Place High Volume Of Posters and Doorhanger Tags at 250 National College Campuses. National Online Marketing Via CollegeMarketPlace.com Markets National Timing & Message www.BETONBATTLES.com Play exciting Skill Games – Win Big Prizes! Win Battles. Win Money. World Series Of Battles - $100,000 Grand Prize! Media Door Hanger Promotion Poster Promotion On-Line College Community Strategy Creative Poster/Doorhanger. Copy Offering A Call To Action To Visit Client Site For Offers. Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Poster Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Utilized 250+ PROFESSIONAL/ON CAMPUS POSTERING AGENTS For On Campus Distributions General Distribution (Student Union - Mail Rooms - Dorms - Academic Buildings) Wave Photo Tracking Verification - Results Result SUCCESS – ROI met or exceeded expectations