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Ron Paul for President

NAM College Marketing College Promotion ClientObjectives

  • Promote Ron Paul For President to College Students on Client Selected Campuses.
  • Place High Volume Of Posters at 116+ National College Campuses.
    National Online Marketing Via CollegeMarketPlace.com

Markets

  • National 116 Colleges.

Timing & Message

  • 3 Month (September - December) Call To Action.
  • “Ron Paul For President Of These United States”…
    “Restore The Constitution And The Republic!”

Media

  • ONLINE MEDIA: CollegeMarketPlace.com (In excess of 1,500,000 Page Views Anticipated).
  • College Bulletin Board Postings – Core Medium

Strategy

  • Guerilla Marketing – Out Of Home Media.
  • Creative Print & Online Media With A Call To Action.
  • College Newspaper Placements (48,720 Posters, Full Page Color Newspaper Ad – Ohio State University).
  • Identified School Criteria.
  • Assigned School Availability.
  • Client Designed, NAM Youth Marketing Approved printed poster Media and online banners.
  • Shipped Materials To NAM Youth Marketing Warehouse For Processing/Sorting/Shipping To Agents.
  • Utilized 30+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions.
  • Utilized 100+ Student Agents & Student Government Organizations.
  • General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings).
  • Wave Photo Tracking Verification - Results.

Result

  • Massive Exposure For A Fraction The Cost Of A National TV – Radio – Newspaper Ad.
  • Ron Paul For President is potentially looking to expand the program to include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, Sampling Promotions, Online Newspapers, & College Online Radio for future media buys.
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