CASE STUDIES:National Guard | Knewton | General Motors | Papa Johns | Doritos | Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records | Access Group | ProPainter | Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles | Vera Bradley | Verizon | Savage | Dunkin Donuts | Teen Safety Vote | Self Storage | Publix | Meijer | ESI Entertainment | FEDEX/Kinkos | Campus Kiosk Wave Photo Gallery
Magnolia Home Entertainment	wave photo gallery example
Objectives Promote the release of the “MXC” DVD by Magnolia Home Entertainment on the Top 200 Campuses based on student body population. Distribute collateral on 200 campuses with a $25,000.00 USD budget. General On-Campus Product branding Markets National Campaign. Media 25,000 11 X 17 Posters – Four Color Strategy Create brand awareness for National DVD release. Posters were placed in all high traffic posting locations on campus - Classrooms-Dorms-Student Unions-Cafeteria-Libraries-Mail rooms. Result Through the media distribution and placement of posters on the selected campuses, the promotion was able to create brand awareness of Magnolia’s release. Through the success of this college promotion, Magnolia has continued to saturate the college market with on-campus media prior to major release of Movies and CDs that fit the college demograph.