Objectives
- Promote the eCampus Textbook Offers to College Students on Client Selected College Campuses.
- Placed Pre-Printed Newspaper Insert in 43 National College Campuses Newspapers with a $33,430.00 USD budget.
Markets
- National College Newspaper Scope.
Media
- Ad placed in 43 College Newspapers (1,042,900 Students,
441,500 Circulation).
Strategy
- Creative Ad Copy Offer A Call To Action To Visit Client Site and Make Purchases.
- Identified School Criteria.
- Assigned School Approvals.
- Pre-Printed Client Supplied Inserts.
- Confirmed Run Dates.
- Placed Insert Media For Accuracy.
- Collected Newspaper Tear Sheets & Whole Paper Copy.
Result
- Through the success of this college promotion, eCampus.com now considers the college market a lucrative market which they now allocate funds for and target accordingly for future promotions.
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