CASE STUDIES: National Guard | Knewton | General Motors | Papa Johns | Doritos | Apple iPod | Magnolia Home Entertainment | Apple Computers | Capitol Records | Access Group | ProPainter | Eastern Mountain Sports | eCampus.com| Ron Paul for President | Bet On Battles | Vera Bradley | Verizon | Savage | Dunkin Donuts | Teen Safety Vote | Self Storage | Publix | Meijer | ESI Entertainment | FEDEX/Kinkos | Campus Kiosk Wave Photo Gallery
Capitol Records	wave photo gallery example
Objectives Promote Capitol Records Artists/Concerts to College Students on Client Selected Campuses. Place High Volume Of Posters at 31 National College Campuses. National Online Marketing Via CollegeMarketPlace.com. Markets National Timing & Message 2 Month (September - November) Call To Action Media On Campus Bulletin Board Poster Campaign. Online Media - CollegeMarketPlace.com with an excess of 450,000 page views. Strategy Guerilla Marketing – Out Of Home Media Identified School Criteria. Assigned School Availability. Client Designed, NAM Youth Marketing approved printed poster media and online banners. Shipped Materials to NAM Youth Marketing warehouse for Processing/Sorting/Shipping to agents. Utilized 15+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings) Wave Photo Tracking Verification - Results Result SUCCESS – ROI exceeded 25% return. Capitol Records has been a consistent client for 2 consecutive campaigns and they are looking to expand the program to potentially include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, Sampling Promotions, Online Newspapers, & College Online Radio for future media buys.