Client: Vera Bradley UNIQUE DoorHanger DESIGN Shape Of Client Designer Bag Client: Vera Bradley On Campus Bulletin Board Poster On Campus Student Agent-Peer To Peer Marketing Client: Vera Bradley The NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated. Student Receiving FREE Coupon Ad Client: Vera Bradley Business Objective: Spend $25 and receive a FREE zip ID case Handbags luggage accessories Visit individual Vera Bradley Locations Identified on Specific Campus Marketing Literature (Address Supplied) Visit: www.verabradley.com Or Call Local Store(Telephone Number Listed) Strategy: Creative Print/Posters-DoorhangersNewspapers-Hand to Hand to target women on college campuses Target: " Increase local store location awareness " Drive female students into retail stores " Increase brand awareness TIMING: BACK TO SCHOOL PROMOTION 8/08-10/08 NAM SERVICE PROTOCOLS: Added Value: www.CollegeMarketPlace.com Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Utilized 65+ AGENTS For On Campus Distributions Targeted Distribution (Dorms-High Traffic AreasTargeting womens sororities on campus ). Wave Photo Tracking Verification - Results Program Results: SUCCESS ROI exceeded client expectations Student IMPORTANT LINKS: Visit www.verabradley.com or Call Local Store Telephone Number Listed) Exposure Analysis-TOTAL STUDENTS: 662,186 Total Females: 331,093 Average number of students Number of days in sponsorship (maximum) Total number of students per 30 sponsorship days Number of colleges Total number of visits per run dates Average number of gross Impressions Per VISIT Per Poster Total gross impressions per campaign 922 x 30 662,186 x43 1,189,380 87 10,347,606 Exposure Analysis-TOTAL STUDENTS FOR DOORHANGERS: TOTAL STUDENTS: 662,186 Average number of students Number of days in sponsorship (maximum) Total number of students per 30 sponsorship days Number of colleges Total number of visits per run dates Average number of gross Impressions Per hanger Total gross impressions per campaign TARGETED IMPRESSIONS 629,607 106,555 x 30 662,186 x43 106,555 6.5 Exposure Analysis-TOTAL STUDENTS FOR Newspapers: TOTAL STUDENTS: : 87,900 Total Newspaper Circulations: Number of days in sponsorship (maximum) 87,900 x1 662,186 x13 Total number of students per 1 sponsorship days Number of colleges Total number of visits per run dates 87.900 2.1 Average number of gross Impressions Per Paper: Total gross impressions per campaign TARGETED IMPRESSIONS 184,590 School List : HAWAII SCHOOL LISTING: HAWAII PACIFIC U U OF HAWAII HILO U OF HAWAII MANOA 4 CAMPUS VISITS 532 TOTAL POSTERS HAWAII 4,655 TOTAL DOOR HANGERS STUDENT INTERCEPT/SAMPLING PROMOTION BOSTON SCHOOL LISTING: NORTHEASTERN UNIVERSITY BOSTON UNIVRESITY SALEM STATE COLLEGE BOSTON COLLEGE TUFTS UNIVERSITY BRIDGEWATER STATE COLLEGE BENTLEY COLLEGE LESLEY COLLEGE BRANDEIS UNIVERSITY SIMMONS COLLEGE School List : BABSON COLLEGE MERRIMACK COLLEGE SMITH COLLEGE EMERSON COLLEGE WENTWORTH INSTITUTE OF TECHNOLOGY 4 CAMPUS VISITS 2,972 TOTAL POSTERS BOSTON 17,585 TOTAL DOOR HANGERS STUDENT INTERCEPT/SAMPLING PROMOTION DALLAS SCHOOL LISTING U OF NORTH TEXAS U OF TEXAS ARLINGTON U OF TEXAS DALLAS UNIVERSITY OF DALLAS DALLAS BAPTIST UNIVERSITY TEXAS WESLEYAN UNIVERSITY PAUL QUINN COLLEGE 4 CAMPUS VISITS 2,060 TOTAL POSTERS - School List : DALLAS 10,161 TOTAL DOOR HANGERS STUDENT INTERCEPT/SAMPLING PROMOTION SAN FRANCISCO SCHOOL LISTING CALIFORNIA STATE EAST BAY (HAYWARD) SAINT MARYS COLL OF CALIFORNIA 3 SAN FRANCISCO STATE U MAIN SAN JOSE STATE U SANTA CLARA U SONOMA STATE U STANFORD U MAIN U OF CALIFORNIA BERKELEY MAIN U OF CALIFORNIA DAVIS UNIVERSITY OF CALIFORNIA SAN FRANSISCO FOUR CAMPUS VISITS 2780 TOTAL POSTERSS.F 24,338 TOTAL DOOR HANGERS - STUDENT INTERCEPT/SAMPLING PROMOTION - School List : SAN JOSE STATE UNIVERSITY SAN JOSE CITY COL
OF BEAUTY 4 CAMPUS VISITS – 1,600 TOTAL POSTERS SEATTLE UNIVERSITY OF WASHINGTON WESTERN WASHINGTON UNIVERSITY CITY UNIVERSITY SEATTLE UNIVERSITY EVERGREEN STATE UNIVERSITY SEATTLE PACIFIC UNIVERSITY PACIFIC LUTHERAN UNIVERSITY UNIVERSITY OF PUGET SOUND SAINT MARTIN'S UNIVERSITY NORTHWEST UNIVERSITY BELLEVUE COMMUNITY COLLEGE PIERCE COLLEGE GREEN RIVER COMMUNITY COLLEGE SHORELINE COMMUNITY COLLEGE SEATTLE CENTRAL COMMUNITY COLLEGE EVERETT COMMUNITY COLLEGE 4 CAMPUS VISITS – 2,112 TOTAL POSTERS SEATTLE – 10,102 – TOTAL DOOR HANGERS – STUDENT INTERCEPT/SAMPLING PROMOTION - School List : MIAMI FLORIDA INTERNATIONAL UNIVERSITY FLORIDA ATLANTIC UNIVERSITY UNIVERSITY OF MIAMI NOVA SOUTHEASTERN UNIVERSITY 4 BARRY UNIVERSITY SAINT THOMAS UNIVERSITY LYNN UNIVERSITY FLORIDA MEMORIAL COLLEGE MIAMI-DADE COMMUNITY COLLEGE BROWARD COMMUNITY COLLEGE PALM BEACH COMMUNITY COLLEGE 4 CAMPUS VISITS – 3,292 TOTAL POSTERS MIAMI – 14,432 – TOTAL DOOR HANGERS – STUDENT INTERCEPT/SAMPLING PROMOTION - School Circulation: Ball State University- Daily News - 14,000 Huntington College- Huntingtonian - 2,500 Depauw University- The Depauw - 3,000 Univ. of Southern Indiana- The Shield - 2,500 Indiana University- Indiana Daily Student - 16,000 Indiana Wesleyan University- Sojourn - 1,200 Notre Dame University- Observer - 10,000 Purdue University- Exponent - 17,500 Valparaiso University- The Torch - 3,500 Indiana Purdue university- Sagamore - 10,000 Indiana State University- Statesman - 5,000 Indiana Univ. Northwest- Phoenix – 700 Taylor University- Echo - 2,000 Store Name: Oakbrook Leawood Bridgewater Natick Bayshore Summit Saddle Creek Ala Moana Watters Creek Americana Bellevue Santana Row Falls Doorhangers Posters
The NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated. Poster Alternative Campaign Java Coffee Sleeves Client: Business Objective: Take America’s largest 3G Network back to school. And save on America’s hottest phones.” “ Switch to America’s Most Reliable Wireless Network.” Strategy: Creative-Posters, Tabletents and Coffee Sleeves TIMING: September 2008 NAM SERVICE PROTOCOLS: Added Value: – www.CollegeMarketPlace.com Identified School Criteria Assigned School Availability Client Designed/NAM Approved/ Printed Media Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Targeted Distribution (Posters and TabletentsHigh Traffic Areas- on campus ). Wave Photo Tracking Verification - Results Program Results: SUCCESS – ROI met or exceeded expectations On Campus Bulletin Board IMPORTANT LINKS: Visit: verizonwireless.com or Call: 1.800.2.JOIN.IN Visit any store Exposure Analysis-September Distribution Total Posters Total Table Tents Coffee Sleeves Number of colleges 2,407 4,050 30,000 x38 School List- 38 Colleges/Universities – 3 States: COLORADO ADAMS STATE COLLEGE ARAPAHOE COMMUNITY COLLEGE COLORADO CHRISTIAN UNIVERSITY *COLORADO COLLEGE *COLORADO SCHOOL OF MINES *COLORADO STATE UNIVERSITY COMMUNITY COLLEGE OF DENVER FRONT RANGE COMMUNITY COLLEGE *FT. LEWIS COLLEGE MESSA STATE COLLEGE *METROPOLITAN STATE COLLEGE NORTHEASTERN JUNIOR COLLEGE PIKES PEAK COMMUNITY COLLEGE RED ROCKS COMMUNITY COLLEGE *REGIS UNIVERSITY *UNIVERSITY OF COLORADO *UNIVERSITY OF DENVER UNIVERSITY OF NORTHERN COLORADO US AIR FORCE ACADEMY WESTERN STATE COLLEGE IDAHO ALBERTSON COLLEGE OF IDAHO *BOISE STATE UNIVERSITY IDAHO STATE UNIVERSITY LEWIS-CLARK STATE COLLEGE School List- continued: NORTH IDAHO STATE NORTHWEST NAZARENE COLLEGE RICKS COLLEGE *UNIVERSITY OF IDAHO UTAH BRIGHAM YOUNG UNIVERSITY COLLEGE OF EASTERN UTAH DIXIE COLLEGE *SALT LAKE COMMUNITY COLLEGE *SOUTHERN UTAH UNIVERSITY *UNIVERSITY OF UTAH UTAH STATE UNIVERSITY UTAH VALLEY STATE COLLEGE WEBER STATE UNIVERSITY WESTMINSTER COLLEGE Coffee Sleeve Advertising-Café Stores Coffee Sleeves Posters
Program Overview
The variety of merchandising displays offered can be used to get your company product or educational program noticed. The kiosk products are extremely versatile and are the quickest and easiest way to make a promotional presence showcased in a variety of college marketing
Key Benefits
vCampus are large, full color, free-standing advertising panels affixed to newsstands and telephones in high traffic areas on campus.
vLocated throughout campus: student unions, dining hall, academic buildings, libraries and residence halls
vDeliver 24/7 advertising exposure via 30-day flights
vEfficient and effective!
Notable Schools
The following is a sample of schools now available through this exclusive partnership:
-Fordham University in New York
-Texas State University at San Marcos in the Austin market
-Fullerton College in Los Angeles
-University of Utah in Salt Lake City
-UCLA
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Call Your NewAge Marketing
Representative
TODAY!
Phone:
(888) 631-9222
FAX:
(603) 452-5069
Mailing Address:
NewAge
Marketing, Inc.
PO BOX 1170
Conway, NH 03818
Kid Club Marketing
