NAM Youth Marketing Case Studies

Lead Maverick RSS image
Kid Club Marketing

Share





Apple Computers

NAM College Marketing College Promotion ClientObjectives

  • Promote Apple Computer Offers to College Students on Client Selected College Campuses.
  • Place High Volume Of Posters at 58 National College Campuses.

Markets

  • National.

Timing & Message

  • 2 Month (Back To School) Brand Awareness – Call To Action
  • You get it. Right out of the box.
    Use your Apple education discount to save on a Mac and Apple software. Shop at our online Apple Store or find an Apple Store near you.

Media

  • On Campus Bulletin Board Poster Campaign.

Strategy

  • Identified School Criteria.
  • Assigned School Availability.
  • Client Designed, NAM Youth Marketing approved printed poster media.
  • Shipped Materials to NAM Youth Marketing warehouse for Processing/Sorting/Shipping to agents.
  • Utilized 25+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions
  • General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
  • Wave Photo Tracking Verification - Results

Result

  • SUCCESS – ROI met or exceeded expectations.
  • Apple Computer has been a consistent client for 3 consecutive campaigns and they are looking to expand the program to potentially include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, & Sampling Promotions.
Don't Hesitate...
Call Your NAM Youth Marketing
Representative
TODAY!

Phone:
(888) 631-9222

FAX:
(603) 452-5069




Mailing Address:
NAM
Marketing, Inc.
 
[Back to Top]

 

© 2011-2012 NAM Youth Marketing Specialist Corp

NAM Youth Marketing is a proud member of American Association of Advertising Agents