NewAge Marketing Inc.
PO BOX 1170
Conway, NH 03818
p. 888-631-9222
f. 603-452-5069

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| Apple Computers |
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Objectives
- Promote Apple Computer Offers to College Students on Client Selected College Campuses.
- Place High Volume Of Posters at 58 National College Campuses.
Markets
Timing & Message
- 2 Month (Back To School) Brand Awareness – Call To Action
- You get it.
Right out of the box.
Use your Apple education discount to save on a Mac and Apple software. Shop at our online Apple Store or find an Apple Store near you.
Media
- On Campus Bulletin Board Poster Campaign.
Strategy
- Identified School Criteria.
- Assigned School Availability.
- Client Designed, NewAge Marketing approved printed poster media.
- Shipped Materials to NewAge Marketing warehouse for Processing/Sorting/Shipping to agents.
- Utilized 25+ PROFESSIONAL POSTERING AGENTS For On Campus Distributions
- General Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
- Wave Photo Tracking Verification - Results
Result
- SUCCESS – ROI met or exceeded expectations.
- Apple Computer has been a consistent client for 3 consecutive campaigns and they are looking to expand the program to potentially include College Newspapers, Tabletents, DormHangers, 3D Student Union Kiosks Displays, & Sampling Promotions.
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