Case Study: Client: Access Group STUDENT LENDING The NAM Case Studies PowerPoint is dedicated to past client program and the results the promotions generated. NewAge Marketing -PO BOX 1170 East Providence Rhode Island 02914 Voice 888-631-9222/ Fax 603-452-5069/ www.CollegiatePromotion.com Case Study: Client: Access Group Student Lending Business Objective: Promote Access Group Student Loans to target specific Law & Medical Graduate and Undergraduate students on client selected college campuses. - Placed high volume of visible advertising materials, location media & one to one interaction programs. STRATEGY: "Creative Print, OOH Media, Sampling, Brochures, and Flash Drives "Create awareness and BUZZ on campus for Law, &Medical graduate and undergraduate students about Access Group Student Loans. MARKETS: "National Diverse Cross Sections of Colleges & Universities 56 Campuses TIMING: "2.5 Months Spring Brand Awareness MESSAGE: " I know Access Groups student repayment option will work for me and my future goals. Nice. " I know Access Groups got my back. I mean what student loan company tells you to borrow as LITTLE as you need? " Your job is to go after your dreams. Ours is to help you get there. PROGRAM ELEMENTS: " Postering: 6 Campus Visits (2.5 Months) 12,938 11 X 17 Posters " Media Posters: 6 Campus Visits (2.5 Months) 1,035 36 X 48 Posters " 3D Kiosks: Big 4 Lama two sided (18.5x60); Lama Big 18.5 x 60/75 - Open size (16 x18.5 folded) with 1/C printed foot support" Sampling-One-To-One Interaction: 100,000 Brochures (56 Schools) " Sampling One-To-One Interaction: 50,000 Flash Drives (56 Schools) " College Website: www.CollegeMarketPlace.com Case Study: Client: Access Group IMPORTANT LINKS: " www.accessgroup.org/lawstudents " www.accessgroup.org/medstudents NAM SERVICE PROTOCOLS: "Identified School Criteria With Client "Assigned School Availability & Program Selections "Client Designed/NAM Approved/ NAM Printed ALL AD Media "Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents Per Assigned Detailed Scheduling "Utilized 22 Professional AGENTS & 42 Student Ambassadors For On Campus Distributions as well as On-Campus EXCLUSIVE Networks "Targeted Distributions (Graduate Students-Law Buildings-Law Centers-Law Libraries-Medical Buildings-Medical Libraries-Undergraduate-Political ScienceGovernment Buildings-Science Buildings) "Wave Photo Tracking Verification CLIENT RESULTS!!! Exposure Analaysis: Average number of students Number of days in sponsorship (maximum) Total number of students per 60 sponsorship days Number of colleges Total number of visits per run dates Average number of gross Impressions Per VISIT Per Poster Total gross impressions per campaign 922 x 75 69,150 x 56 3,872,400 8.7 33,689,880 Program Results: "SUCCESS Client was amazed by the amount of interest generated via SUCCESS sampling and signage programs as evidenced by traffic driven to their website. ROI exceeded expectations in terms of loan volume generated. Results: School Statistics Enrollments (totals) 215,535 College Marketing Services: Campus Creative TARGETED Poster MEDIA CollegeMarketPlace.com TOTEM KIOSK DISPLAYS Strategically Placed Media Posters -36 x48 Wall Based Media Sampling-Student Intercept One-To-One Programs Brochures- Student Intercept One-To-One Programs Flash Drives- Student Intercept One-To-One Programs Printed ALL Client Media ADS The Schools: American University Washington College of Law Ave Maria School of Law Boston College Law School Brigham Young University Catholic University of America Columbus School of Law Duke University Emory University George Mason University School of Law George Washington University Law School George Washington University School of Medicine & Health Science Georgetown University School of Medicine Golden Gate University School of Law Harvard University Illinois Institute of Technology Chicago - Kent College Law Louisiana State University & Ag & Mech & Hebert Laws Center Loyola Marymount University Law
School of Law University of Florida University of Georgia University of Houston Law Center University of Illinois At Urbana-Champaign University of Maryland Baltimore School of Law University of Maryland Baltimore School of Medicine University of Massachusetts Medical School University of North Carolina At Chapel Hill University of Pennsylvania University of Texas At Austin University of Texas HSC Houston Medical Program University of the District of Columbia School of Law University of Washington University of Wisconsin-Madison Wayne State University College of Law Wayne State University School of Medicine Whittier College Whittier Law School Wall Based Media – Media Poster Totem Kiosks Cork Board Poster Media Kiosk-Mail Room Inserts Poster Media Outside Kiosk-Posters Brochure Distribution Brochure-Flash Drives Sallie Mae- Posters Campus Door/Sallie Mae Posters Campus Door/Sallie Mae Posters
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