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**18 Million College Students
** $300 Billion Discretionary Spending
** Averaging 24% Opt-In Rates - Setting the benchmark in the industry
** Exclusive NAM-Casting-NAMU Zones
** Secure Bluetooth/Wifi Enabled College locations - in school.
** Ability to reach over 10 Million Students Daily - we are an exclusive provider with the ability to send electronic ads to passerby traffic within a 300 foot range within NAMU Zones.
Bluetooth® /WIFI broadcasting is one of the most innovative and profitable marketing concepts in the world today, using Bluetooth® /WIFI technology to broadcast content quickly and directly to consumers. A new generation of marketing is here and by using this technology, NAM is preparing an aggressive implementation strategy to increase advertising distribution for clients cost effectively through a nationwide secure network.
USA Statistics
The penetration of cell phone users is staggering. The following statistics illustrate the potential untapped market.
Cell phone users in the USA are about 82.4% of the population (about 250 million).
Approximately 80% of cell phones in the USA are equipped with Bluetooth® wireless technology.
Approximately 70% of cell phone users have their Bluetooth® wireless device enabled.
Cutting that number by half, the conservative estimate is over 70 million cell phone users will be detectable by the equipment.
At a 15% opt-in, over 10 million cell phone users downloading content.
Penetration of cell phone users with their Bluetooth® wireless technology discoverable varies by age group:
>45 years old: 41.52%
30 – 45 years old: 65.35%
<29 years old: 79.61%
*Safe, screened, and spam free Bluetooth marketing network that people come back to over-and-over again for trusted content and valuable offers.
*No cost to the cell phone user. Does not require access to their cell network.
*Non-threatening, opt-in communication of content. Records cell phones users desires for receiving and utilizes that information for future campaigns.
*No special requirements by the potential customer. The majority of cell phones are Bluetooth® capable, and no special software is required on the cell phone.
*Exceptionally high recall rates by the user on their phone.
*Content can be forwarded to others creating a revolutionary viral marketing effect.
*Unmatched data tracking of user behavior and hardware. Reporting shows number of devices, number of downloads and the number of successful or failed deliveries.
*Increases area of influence to cell phone users, not just those close to advertisement. Range of influence varies from 75 feet to over 300 feet depending on the model of server and cell phone.
*Utilizes the number one communication device (the cell phone) to deliver the message.
*Innovative delivery method of multimedia content that is very cost efficient and effective.
How Student Union and Dining Hall Bluetooth and WiFi Works
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| 1) A campaign creative with a bold call to action. |
2) Passersby turns on their Wi-Fi on their portable device. |
3) Portable Wi-Fi user locates the hotspot and connects. |
4) Unique content appears on their Wi-Fi capable device. |
 
How it works
Broadcast units are constantly sending marketing content via Bluetooth® to mobile phones of your Customers. The transmission is totally free and requires no technical knowledge from your Customers. The only requirement is Bluetooth®-enabled mobile phone of the Customer.
· Phase 1, Device detection: Unit scans for Bluetooth-enabled device located in a range up to 100 meters (about 300 feet) depending on environmental factors and mobile phone type.
· Phase 2, Permission request: for every device, the unit sends request for permission of sending files. It looks like: Would you like to receive a message from BlueMedia? (Actual display varies by phone model)
Phase 3, Content upload: once user grants permission, the unit sends files. Multithreaded software architecture and multiple connectivity options, sending files to one Customer will not stop detection of new Customers walking by the unit
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Kid Club Marketing
