Business Objective:

Promote FEDEX/KINKOS Offers to College Students on Client Selected College Campuses.
Place High Volume Of Advertising Materials On Location Media
Strategy:

Creative Print/Sampling Copy Offering A Call To Action To Visit local Fedex/Kinkos Copy Centers
Call To Action
Student Discount

Markets:

New England

Timing:

4 Month Fall/Spring Brand Awareness – Call To Action
Message:

Let FedEx Kinko’s print and assemble your class work. Upload your document using FedEx Kinko’s Print Online, select your preferences in just a few clicks and pick up your completed project at any FedEx Kinko’s Office and Print Center®. GO TO FEDEXKINKOS.COM/FREETIME TODAY AND SAVE 10% OF YOUR ORDER WITH PROMOTION CODE STU321.

Message:

Let FedEx Kinko’s print and assemble your class work. Upload your document using FedEx Kinko’s Print Online, select your preferences in just a few clicks and pick up your completed project at any FedEx Kinko’s Office and Print Center®. GO TO FEDEXKINKOS.COM/FREETIME TODAY AND SAVE 10% OF YOUR ORDER WITH PROMOTION CODE STU321.

Program Elements:

Postering: 8 Campus Visits (2 Months) 12,000 11 X 17 Posters
Table Tents: 6,000 4 x 6 table tents
Doorhangers: Staggered Distribution (2x per campaign) 49,576 4 x 9 Door Hangers
3D Kiosks: Big 4 Lama two sided (18.5’’x60’’); Lama Big 18.5’’ x 60/75” Open size (16”x18.5’’ folded) with 1/C printed foot support.
Sampling: 15,000 Viral Marketing Frisbee Branded Promotions (25 Schools)
College Website: www.CollegeMarketPlace.com

NAM Services:

Identified School Criteria
Assigned School Availability
Client Designed/NAM Approved/ Printed Media
Shipped Materials To NAM Warehouse For Processing/Sorting/Shipping To Agents
Utilized 50+ AGENTS For On Campus Distributions
Targeted Distribution (Student Union-Mail Rooms-Dorms-Academic Buildings)
Wave Photo Tracking Verification – Results

Exposure Analaysis:

Average number of students 922
Number of days in sponsorship (maximum) x 60
Total number of students per 60 sponsorship days 55,320
Number of colleges x 31
Total number of visits per run dates 1,714,920
Average number of gross Impressions Per VISIT Per Poster 8.7
Total gross impressions per campaign 14,919,804

Program Results:

SUCCESS – ROI met or exceeded expectations.
Results:
School Statistics (totals) 215,535

College Marketing Services:

Campus Posters
CollegeMarketPlace.com
Table Tents
TOTEM Displays
DoorHangers
Sampling
Printing & Design

The Schools:

Boston Metro Market
Babson
Bentley College
Boston College
Boston University
Brandeis University
Bunker Hill Community
Emerson College
Emmanuel College
Fitchburg State College
Framingham State College
Harvard University
Lesley College
Mass College of Pharmacy
Mass. Institute of Technology
Mount Wachusett CC
Newbury College
North Shore Community
Northeastern University
Quincy College
Quinsigamond Community College
Radcliffe College
Salem State College
Simmons College
Stone Hill College
Suffolk University
Tufts University
University of Lowell
University of Mass Boston
Wellesley College
Wentworth Institute of Tech
Wheelock College