Student Campaign Tracking for Peer to Peer Networks
Increase the relevance Chegg has for the collegiate audience. Hundreds of dollars are saved on text books each semester by students. The savings are represented on 67-87% of millions of dollars worth in rental textbooks. Every textbook you read, buy, sell, or donate a tree is planted.
Action call to visit the site www.chegg.com in order to get discounts on your textbooks.
Market Target: National
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3 Days Creating Awareness – Call To Action
Student Intercept – Peer Too Peer
Utilized 2 AGENTS For On Campus Distributions
72,000 Viral Marketing Brochures, Coupons, Book Mark Coupons, Buttons, Note Paper Magnets
Results: SUCCESS – ROI met or exceeded expectations