Services Provided:
Student Campaign Tracking for Peer to Peer Networks
Outline
Objectives:
Increase the relevance Chegg has for the collegiate audience. Hundreds of dollars are saved on text books each semester by students. The savings are represented on 67-87% of millions of dollars worth in rental textbooks. Every textbook you read, buy, sell, or donate a tree is planted.
Tactics/Strategy:
Action call to visit the site www.chegg.com in order to get discounts on your textbooks.
Market Target: National
Click image for larger view
Timing:
3 Days Creating Awareness – Call To Action
Program Element:
Student Intercept – Peer Too Peer
Utilized 2 AGENTS For On Campus Distributions
72,000 Viral Marketing Brochures, Coupons, Book Mark Coupons, Buttons, Note Paper Magnets
Branded Promotions
6 Schools
Results: SUCCESS – ROI met or exceeded expectations
