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AXtion College Postcard Marketing - College students love free postcards

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NewAge Marketing Inc.
50 Sutton Avenue
East Providence, RI 02914
p. 401-431-0771
f. 401-431-0774

NewAge Marketing

Part of the AXtion AD Rax (NAM ORIGINAL)
College Marketing Program

Example of free postcards distributed in college promotions on campus 1. The On-Campus Coolness Fact-or

AXtion College Postcards are artsy, funky, sexy & cool. And that's not just our opinion; ask anyone who collects or sends these free postcards to friends, family members, colleagues!

2. The System is Designed as a Take-One, Not a Give-Away

Students, faculty, administration and staff take only the particular AXtion College Postcards, which appeal to them. Each AXtion College Postcard is selected on a voluntary basis and with enthusiasm. Students identify strongly with their AXtion College Postcards, i.e. YOUR ADVERTISEMENT;
WHY? Because they chose them!

3. Substantial Results

The take-one rate of your AXtion College Postcard college marketing campaign can be measured by counting the number of postcards available in our AXtion AD RAX Displays at the end of each month. This data can be used to compare the relative attractiveness of your offer/advertisement to other ongoing marketing campaigns you may have.

4. Baseball Cards/Stamps/Comics/-AXtion College Postcards = Collectible Items!

STARTING TO SEE THE BIG PICTURE?

AXtion College Postcards lend a collectible advantage to your ad campaign. Many people enjoy magazines, bus-shelter, billboard ads and TV commercials, which are difficult to collect unlike FREE AXtion College Postcards which are tangible making postcard marketing a great choice in your college marketing plans.

5. Word Of Mouth

When someone mails an AXtion College Postcard to a friend, family member or colleague, they are exposing a secondary/multiple audiences to your advertising message. This increases the overall reach of your college marketing campaign and allocates more bang for your college advertising dollar.

6. The Endorsement x 2 x 3 x 4

AXtion College Postcards can be found on 531 campuses with total enrollment exceeding 5,500,000 college students. This is a strong endorsement, of AXtion College Postcards in general and your specific AXtion College Postcard Marketing advertisement in particular.

7. Qualified Audience

The postcard marketing medium is simple. If a student isn't interested in a particular product, they most likely won't take that AXtion College Postcard. Thus, Each and Every AXtion College Postcard ends up in the hands of students who are genuinely interested in the message, brand, product or service being advertised. It is postcard advertising at its best.

8. Advertisements? On The Contrary We Say!!

Students enjoy AXtion College Postcards because they're unobtrusive, subtle, and different, artsy and most importantly FREE. What a great way to create a brand awareness in young adults! So, if you are looking to promote your product on a college campus, contact NewAge College Marketing today to start your postcard marketing campaign.

We are the solution for your college marketing and collegiate promotions needs. From postacrd marketing to advertising in college newspapers. NewAge College Marketing can do it all.

Viewing Areas/Display RAX

AXtion College Postcard displays are located at 531 college campuses nationwide with over 3,000 RAX to advertise in. This targeted program reaches 1/3 of the entire college market in a relaxed and inviting environment. Unlike other audiences, Students are just forming brand loyalty and very willing to experiment, thereby, they are most likely to pay attention and ultimately mail AXtion College Marketing Postcards to their friends and family!

On Campus

AXtion College Postcard displays are located in student unions, dining halls, mailrooms, dorms, fraternities, sororities, and selected academic buildings on college campuses across the United States. Students are advocate consumers of the FREE AXtion College Postcards because they use them to keep in touch with friends and family back home. This program is a highly targeted medium for reaching an elusive student marketplace.

Typical On Campus Uses

  • Mail them to friends and family
  • Wallpaper for dorm rooms
  • Give them to someone they like with a phone # or email address attached
  • Write down a homework assignment
  • Collect them
  • Frame them

SPECS FOR PRINTING AXtion College Postcards

NewAge College Marketing contracts local printers that produce high quality, full-color postcards at a low cost. We offer 4.25" x 6" postcards with a 14 Day turnaround time to meet your college promotions deadlines.

Fulfilling The Order
To place an order, follow these 3 steps:

  1. Complete and print out the Order Form.
  2. Enclose Artwork.
  3. Enclose Full Payment.

 

You will receive telephone or fax confirmation of your order!

Printing Specifications
Paper: 18 point(nice and thick!) with Galerie Gloss 100lb Cover
Color: The front is printed in full-color (4 color process); backs print black and orange (PMS 172)
Size: Standard 4.25" x 6".

Turnaround Time
14 day turnaround after approval of final artwork. Art is considered "final" after all corrections have been made and you've signed the layout "OK to print!"

How to Submit your Artwork?
There are three different ways to submit your postcard artwork:

  1. As film separations (Professionals)
  2. On computer disk
  3. Raw artwork; i.e., slides, prints, drawings, etc.

Shipping
Client is however responsible for shipping charges of AXtion College Postcards shipped via UPS directly from our Headquarters to distribution agents according to wave distributions assigned by client and NewAge Marketing, Inc.

If you choose to print elsewhere, client is responsible for shipping charges to NewAge Marketing, Inc. as well as distribution agents.

Printing Schedule/Rolling
Please refer to the following schedule for approximate turnaround time. Postcards are ready/printed to ship 14 business days after Final Artwork is submitted. Note: Artwork is considered "Final" after all corrections have been made and you have signed the layout "OK to print".

Mechanical Requirements

Artwork should be provided in the form of film separations with a Matchprint for color proofing. Layouts must follow these specs:

6.00" x 4.25"

Film negatives for CMYK separations+Matchprint

6.25" x 4.50" Film negatives for K + PMS 172 separations laserprint
.125" from trim lines Right reading, emulsion side down, 150 line screen


Front/Back Card Presentation

4-Color process: C+M+Y+K only. RGB Separations are not accepted. If using a black background, please use: C:80%, M:60%, Y:40%, K:100%. AXtion College Postcard does not recommend 100% K-only backgrounds.

2 Colors are used on the back of all AXtion College Postcards: PMS 172 (Orange) and black. The AXtion College Postcard Marketing Production Dept. will provide you with a template for the back that includes the AXtion College Postcard logo, the AXtion College Postcard tag line, 4 address lines and a dotted middle line. Feel free to use PMS 172 in your design for the back of the card!
Dimensions of a free college postcard marketing sample


National College Marketing & College Advertising
One Month Distribution

    ALL Markets

531 Campuses 5,895,351 Students 3,030 Racks
Full Run 1,818,000 Postcards  
Half Run

909,000 Postcards

 


    Metro Buys

    Postcards Are Based On 150 Postcards Per Week Per Location 600 Postcards Per Month Per Location

Metro Market # Of Colleges/Racks Full Run Half Run
Atlanta 8 Colleges/33 Racks 20M 10M
Baltimore 7 Colleges/37 Racks 20M 10M
Boston 23 Colleges/103 Racks 60M 30M
Chicago 28 Colleges/152 Racks 90M 45M
Dallas      
San Antonio 23 Colleges/183 Racks 100M 50M
Los Angeles      
San Francisco      
Sacramento 58 Colleges/383 Racks 200M 100M
New York 50 Colleges/236 Racks 120M 60M

Philadelphia

     
Pittsburgh 31 Colleges/113 Racks 60M 30M
Seattle
 
 

Spokane

     
Tacoma 11 Colleges/53 Racks 30M 15M
Florida 21 Colleges/119 Racks 70M 35M
D.C. 3 Colleges/27 Racks 20M 10M

Flagstaff

     
Tuscon 6 Colleges/76 Racks 50M 25M
Denver 10 Colleges/50 Racks 30M 15M
Hartford 11 Colleges/22 Racks 15M 7M
Newark 20 Colleges/91 Racks 50M 25M
23 Markets 310 Colleges/1678 Racks 935M

467.5M

    Regional/Local Buys Available: *Minimum Order Of 20,000 AXtion College Postcards


RATES

    AXtion College Postcards Net Media Rates Without Printing Cost:
     *Rates are Net of Agency Commission.

10,000 - 50,000 Postcards 10 cents per postcard/$100 per 1000 postcards
50,001-100,000 Postcards 9 cents per postcard/$90 per 1000 postcards
100,001 PLUS Postcards

8.5 cents per postcard/$85 per 1000 postcards


    Estimated Printing Cost - CURRENT - CALL to Confirm Rates

AXtion College Postcards
Galerie Gloss 100LB Cover
4.25 X 6 2/s
Ink Side 1: 4 Color
Ink Side 2: 2 Color
 
10,000 Postcards

$1,141.42
AXtion Postcards
Galerie Gloss 100LB Cover
4.25 X 6 2/s
Ink Side 1: 4 Color
Ink Side 2: 2 Color

25,000 Postcards


$1,471.88
AXtion College Postcards
Galerie Gloss 100LB Cover
4.25 X 6 2/s
Ink Side 1: 4 Color
Ink Side 2: 2 Color
50,000 Postcards

$2,011.50
AXtion College Postcards
Galerie Gloss 100LB Cover
4.25 X 6 2/s
Ink Side 1: 4 Color
Ink Side 2: 2 Color
100,000 Postcards
$2,943.14


For a FREE quotation on AXtion College Postcards CLICK HERE.

  AXtion College PostCards, free postcard advertising promotions on college campuses. Free postcard marketing selections for students, faculty, and administration alike enjoy the sexy, artsy, funky & cool advertisements used in these college promotions. Students take only the AXtion College Postcards which appeal to them. Each AXtion College Postcard is selected... voluntarily and with enthusiasm. AXtion College Postcards offer a choice for a new college marketing advertising medium.

Download Sections of the NewAge College Marketing Media Kit:

Page 1 - Intro to NewAge Marketing, Inc.
Page 2 - Organization
Page 3 - Mission Statement
Page 4 - CollegeMarketing Programs & Services
Page 5 - NewAge College Newspapers Network
Page 6 - What Our Clients Have to Say
Page 7 - College Bulletin Board Ad Displays
Page 8 - National Distribution & Media Placement Network

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Phone:
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FAX:
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NewAge
Marketing, Inc.
50 Sutton Avenue
East Providence, RI 02914
 

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